Jetzt kostenlos testen
-
Blue Ocean Shift
- Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- Gesprochen von: Christian Steiner
- Spieldauer: 9 Std. und 48 Min.
- Kategorien: Wirtschaft & Karriere, Management & Leadership

Bist du Amazon Prime-Mitglied?
Audible 60 Tage kostenlos testenInhaltsangabe
Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical listening for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Kritikerstimmen
"[A] stirring business primer... [Blue Ocean Shift] includes powerful real-life examples.... This invaluable guide will be empowering to business-minded listeners." (Publishers Weekly)
"The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. In Blue Ocean Shift, you will find all of that and more as Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or a Fortune 500 company." (Ram Charan, CEO and board advisor, New York Times best-selling author of Execution)
Hörer, die dieses Buch gekauft haben, kauften auch…
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Geschrieben von: W. Chan Kim, Renee Mauborgne
- Gesprochen von: Roger Wayne
- Spieldauer: 8 Std. und 43 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Geschrieben von: W. Chan Kim, Renee Mauborgne
- Gesprochen von: Grover Gardner
- Spieldauer: 6 Std. und 27 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
-
Strong content. Poor choice of narrator.
- Von Amazon Customer Am hilfreichsten 25.02.2016
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- Geschrieben von: Eric Ries
- Gesprochen von: Eric Ries
- Spieldauer: 8 Std. und 38 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
-
Very interesting
- Von Engineer Am hilfreichsten 18.01.2015
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- Geschrieben von: Seth Godin
- Gesprochen von: Seth Godin
- Spieldauer: 7 Std. und 2 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Hard to listen closely
- Von Patrick Michel Am hilfreichsten 15.07.2019
-
The Infinite Game
- Geschrieben von: Simon Sinek
- Gesprochen von: Simon Sinek
- Spieldauer: 6 Std. und 56 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Finite games, like football or chess, have known players, fixed rules, and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable, while infinite games have no defined endpoint. There are no winners or losers - only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new audiobook, Simon Sinek offers a framework for leading with an infinite mindset.
-
-
7 hours of bullshit
- Von Tobi Am hilfreichsten 21.12.2019
-
No Rules Rules
- Netflix and the Culture of Reinvention
- Geschrieben von: Reed Hastings, Erin Meyer
- Gesprochen von: Jason Culp, Allyson Ryan
- Spieldauer: 9 Std. und 42 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Here for the first time, Hastings and Erin Meyer, best-selling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial philosophies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from his own career, No Rules Rules is the full, fascinating, and untold story of a unique company making its mark on the world.
-
-
Typical CEO book for marketing purposes.
- Von Pavle Vidanovic Am hilfreichsten 30.09.2020
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Geschrieben von: W. Chan Kim, Renee Mauborgne
- Gesprochen von: Roger Wayne
- Spieldauer: 8 Std. und 43 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Geschrieben von: W. Chan Kim, Renee Mauborgne
- Gesprochen von: Grover Gardner
- Spieldauer: 6 Std. und 27 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
-
Strong content. Poor choice of narrator.
- Von Amazon Customer Am hilfreichsten 25.02.2016
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- Geschrieben von: Eric Ries
- Gesprochen von: Eric Ries
- Spieldauer: 8 Std. und 38 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
-
Very interesting
- Von Engineer Am hilfreichsten 18.01.2015
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- Geschrieben von: Seth Godin
- Gesprochen von: Seth Godin
- Spieldauer: 7 Std. und 2 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Hard to listen closely
- Von Patrick Michel Am hilfreichsten 15.07.2019
-
The Infinite Game
- Geschrieben von: Simon Sinek
- Gesprochen von: Simon Sinek
- Spieldauer: 6 Std. und 56 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Finite games, like football or chess, have known players, fixed rules, and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable, while infinite games have no defined endpoint. There are no winners or losers - only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new audiobook, Simon Sinek offers a framework for leading with an infinite mindset.
-
-
7 hours of bullshit
- Von Tobi Am hilfreichsten 21.12.2019
-
No Rules Rules
- Netflix and the Culture of Reinvention
- Geschrieben von: Reed Hastings, Erin Meyer
- Gesprochen von: Jason Culp, Allyson Ryan
- Spieldauer: 9 Std. und 42 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Here for the first time, Hastings and Erin Meyer, best-selling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial philosophies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from his own career, No Rules Rules is the full, fascinating, and untold story of a unique company making its mark on the world.
-
-
Typical CEO book for marketing purposes.
- Von Pavle Vidanovic Am hilfreichsten 30.09.2020
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- Geschrieben von: Jim Collins
- Gesprochen von: Jim Collins
- Spieldauer: 10 Std. und 1 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
-
-
Stay for the Data!
- Von Georg Michna Am hilfreichsten 29.01.2020
-
Never Split the Difference
- Negotiating as if Your Life Depended on It
- Geschrieben von: Chris Voss
- Gesprochen von: Michael Kramer
- Spieldauer: 8 Std. und 7 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.
-
-
the techniques were used on real hostage stories
- Von Felix Rizo-Patron Am hilfreichsten 11.08.2018
-
Co-Active Coaching
- The Proven Framework for Transformative Conversations at Work and in Life
- Geschrieben von: Henry Kimsey-House, Karen Kimsey-House, Phillip Sandahl, und andere
- Gesprochen von: Karen Kimsey-House
- Spieldauer: 8 Std. und 57 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Co-Active Coaching offers current and aspiring coaches, leaders and managers in organisations and anyone wanting to strengthen interpersonal relationships, a practical, yet transformative communication process called the Co-Active Model. Since its creation by the authors more than 25 years ago, the Co-Active Model and the book have formed the foundation of the authors' six-part coach training program delivered globally to tens of thousands of individuals each year through the authors' training institute, CTI.
-
Leaders Eat Last
- Why Some Teams Pull Together and Others Don't
- Geschrieben von: Simon Sinek
- Gesprochen von: Simon Sinek
- Spieldauer: 9 Std. und 23 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.
-
-
A great Leadership guide
- Von Marius Ja. Am hilfreichsten 10.10.2020
-
The Intelligent Investor Rev Ed.
- Geschrieben von: Benjamin Graham
- Gesprochen von: Luke Daniels
- Spieldauer: 17 Std. und 48 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
The greatest investment advisor of the 20th century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing" - which shields investors from substantial error and teaches them to develop long-term strategies - has made The Intelligent Investor the stock market Bible ever since its original publication in 1949.
-
-
Besser das Buch lesen
- Von Amazon Kunde Am hilfreichsten 09.10.2018
-
Steve Jobs
- The Exclusive Biography
- Geschrieben von: Walter Isaacson
- Gesprochen von: Dylan Baker, Walter Isaacson (introduction)
- Spieldauer: 25 Std. und 3 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
In Steve Jobs: The Exclusive Biography, Walter Isaacson provides an extraordinary account of Jobs' professional and personal life. Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interviews with Jobs' family members and key colleagues from Apple and its competitors, this is the definitive portrait of the greatest innovator of his generation.
-
-
Inspiring, but a bit technical
- Von japsingh Am hilfreichsten 16.01.2012
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- Geschrieben von: Richard Rumelt
- Gesprochen von: Sean Runnette
- Spieldauer: 11 Std. und 49 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
Competitive Strategy
- Techniques for Analyzing Industries and Competitors
- Geschrieben von: Michael E. Porter
- Gesprochen von: Scott R. Pollak
- Spieldauer: 15 Std. und 31 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity - like all great breakthroughs - Porter’s analysis of industries captures the complexity of industry competition in five underlying forces.
-
-
Great content, yet hard to comprehend as audiobook
- Von Anonymer Hörer Am hilfreichsten 14.08.2020
-
Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- Geschrieben von: John Doerr, Larry Page - foreword
- Gesprochen von: John Doerr, full cast
- Spieldauer: 7 Std. und 56 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
-
-
Eye opening
- Von Anonymer Hörer Am hilfreichsten 23.11.2018
-
Find Your Why
- A Practical Guide for Discovering Purpose for You and Your Team
- Geschrieben von: Simon Sinek
- Gesprochen von: Simon Sinek, Stephen Shedletzky
- Spieldauer: 4 Std. und 56 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Find Your Why is the follow up to Start with Why, the global best seller and the subject of the third most watched TED Talk of all time. With Start With Why, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take: finding your why.
-
-
Thin content
- Von Philipp Briese Am hilfreichsten 03.12.2017
-
The Startup Way
- How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
- Geschrieben von: Eric Ries
- Gesprochen von: Eric Ries
- Spieldauer: 10 Std. und 12 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Entrepreneur and best-selling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.
-
-
Faszinierende Weiterentwicklung des ersten Buches
- Von Chris Am hilfreichsten 16.02.2018
-
Outliers
- The Story of Success
- Geschrieben von: Malcolm Gladwell
- Gesprochen von: Malcolm Gladwell
- Spieldauer: 7 Std. und 18 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers" - the best and the brightest, the most famous and the most successful. He asks the question: what makes high achievers different? His answer is that we pay too much attention to what successful people are like and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.
-
-
hochinteressant - und spannend geschrieben/vorgele
- Von Amazon Kunde Am hilfreichsten 06.02.2009
Das könnte dir auch gefallen
Weitere Titel des Autors
Das sagen andere Hörer zu Blue Ocean Shift
Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.
Top 10
Welche Titel finden Audible-HörerInnen besonders gut? Die beliebtesten Hörbücher und Hörspiele aus allen Genres gibt’s hier jeden Monat neu.
Exklusive Podcasts kostenlos für Abonnenten
Exklusive und wöchentlich neue Reportagen, Interviews, Comedy und Hintergrundgeschichten.



SPIEGEL Bestseller
Welche Titel haben es in die SPIEGEL-Bestseller-Liste für Belletristik und Sachbuch geschafft?