The auto industry isn’t being disrupted. It’s being rewritten.

And the retailers who succeed will be the ones willing to rethink how their business actually works.

For decades, dealerships relied on momentum, personalities, and tradition. Today’s customer expects something different. They want clarity instead of confusion, progress instead of friction, and confidence throughout the process—whether they’re online, in the showroom, or moving between the two.

In Becoming a #DigitalRetailer, David Farmer takes a practical look at what it really takes to lead a dealership in a modern retail environment. This isn’t a book about buying new tools or switching vendors. It’s about reshaping customer experience, process, culture, and execution so every part of the journey works together.

Drawing from a career spent inside automotive retail and digital transformation, Farmer breaks down why many digital retail initiatives failed to deliver real change—and what actually needs to happen for progress to stick. He explains how momentum shapes customer confidence, why consistency matters more than individual brilliance, and how cultural alignment determines whether systems succeed or collapse under pressure.

Listeners will gain a clear understanding of how to redesign the sales journey, tighten handoffs between teams, and remove the friction that slows deals and erodes trust. In the appendix, Farmer shares the VIP Express Sales Process, a complete operational framework built to support predictable execution and give customers a path they can follow.

If you’re a dealer principal, general manager, sales leader, or anyone responsible for how customers experience your dealership, this audiobook will challenge how you see your operation—and how it needs to evolve.

Digital retailing isn’t a tool. It’s a standard.

Becoming a #DigitalRetailer shows you how to meet it.