About the Guest

Ashish Thomas is the International Head of Marketing for the groundbreaking television series "The Chosen." With a robust background in global marketing and communications, Ashish plays a pivotal role in expanding the series' reach worldwide. Growing up in the Himalayan mountains as the son of missionary doctors, Ashish developed a deep-rooted passion for storytelling and sharing the gospel through media. His innovative strategies have been instrumental in making "The Chosen" a cultural phenomenon, touching the lives of millions across various countries.

Key Takeaways:

• Uniqueness of "The Chosen": The series provides a fresh narrative by telling biblical stories from the perspective of those around Jesus, making the stories feel more personal and relatable.
• Marketing a Significant Subject: Marketing "The Chosen" involves a dual challenge of remaining true to its message while engaging a diverse global audience.
• Personal Connection: Ashish Thomas shares his journey from skepticism to passionate advocacy for the series, revealing the power of storytelling in changing perceptions.
• Cultural Impact: The series has initiated a new wave of faith-inspired media content, transcending traditional storytelling by deeply engaging with both Christian and mainstream audiences.
• Exploring Profound Questions: By focusing on the 'why' of pivotal biblical events, "The Chosen" encourages viewers to explore significant existential and faith-related questions.

Notable Quotes:

• "When you watch it, it's like the stained glass stories coming alive." - Ashish Thomas
• "The Chosen will explore the why. Why did Jesus have to die?" - Ashish Thomas
• "The pursuit of Jesus for the One that He always goes to." - Ashish Thomas
• "We just have to bring our five and our two and let God do the multiplication." - Ashish Thomas
• "It is a great way for someone to engage with the story of Jesus." - Ashish Thomas

Resources:

• For more updates on "The Chosen," visit their official website: The Chosen TV
• Follow Ashish Thomas on social media for insights into global marketing strategies and personal reflections on the series.

This episode is a must-listen for anyone interested in the intersection of faith, storytelling, and media. Tune in to gain a deeper understanding of how "The Chosen" is changing the landscape of faith-based content and sparking conversations about spirituality and purpose. Stay connected with us for more enlightening discussions on "Undistracted."

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