Plenty of good therapists end a session with "you've got the booking link." A lot of those clients never book again.

"Sporadic therapy doesn't lead to particularly great results."

Elana Sures owns Open Space Counselling in Vancouver and North Vancouver: two locations and 20+ therapists. She also founded Group Practice Performance, a consulting company built around her online course, the Client Retention System.

Daniel and Elana talk about why clients drift after a few sessions, why the fix starts with how confident the therapist is, and what a practice owner can change in intake, the first session and team training so clients stay long enough to get better.

In this episode:
→ Why therapists are trained to hold back, and what that does to rebooking
→ Clients who see therapy as a one-off, and the physical therapy comparison that changes that
→ What to say when a client's benefits or insurance run out
→ Building confidence by asking anyway, even when you're nervous
→ Intake forms that set up the therapy before the first session
→ The first three sessions, "the story underneath the story," and the 8-session minimum
→ Why she wouldn't sell therapy packages even if it were legal
→ Leading your team on retention without feeling greedy or corporate

Thinking about selling your practice one day, or bringing in a partner to grow it?

Chapters
00:00 Meet Elana Sures
01:09 Why therapists struggle to keep clients
03:27 Clients don't know what therapy is
06:38 Therapist leadership and owning your expertise
08:24 Where confidence comes from
10:15 Your batting average will never be 1,000
11:08 Inside the Client Retention System
14:34 Intake forms built for retention
17:08 The first three sessions and the 8-session minimum
18:42 Why therapists can't sell packages
21:26 Where to find Elana

About Elana: Owner of Open Space Counselling and founder of Group Practice Performance → https://grouppracticeperformance.com

About Daniel: Buys mental health practices and helps owners sell -founder of Fireside Strategic.

Connect with Daniel → https://linkedin.com/in/danmking

Nothing in this episode is legal, tax or financial advice.

#GroupPractice #PrivatePractice #ClientRetention