Closing The Gap Between Marketing and CX with Katie Martell
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Closing The Gap Between Marketing and CX with Katie Martell
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When a brand's promises outrun its customer experience, trust is the first thing to break.
Blake Morgan sits down with Katie Martell, a marketing strategist, speaker and self-described rabble-rouser whose insights have appeared in the BBC, Forbes and The Wall Street Journal.
They explore why marketing and CX must work as one team, and how brands can stop making claims and start proving them.
Tune in to learn how honesty and better customer experiences build lasting trust.
Blake Morgan was called "The Queen of CX" by Meta. She is a customer experience futurist and author of three books on customer experience. Follow Blake Morgan on LinkedIn
For regular updates on customer experience, sign up for her weekly newsletter here. Learn more at www.blakemichellemorgan.com