Skins in the Game
The Radical World of Video Game Fashion
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Skins in the Game
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Did you know that Mario’s iconic overall look was born out of necessity due to the limitations of 8-bit animation? Or that Link, the hero of 1986’s Legend of Zelda, utilized a Peter Pan-esque design to add a sense of familiarity for those who had grown up with the Walt Disney film? As gaming has grown, so has the importance of its fashion. With today’s unexpected trendsetters like Fortnite and Roblox, avatar fashion has become gaming’s language of status, a multi-billion-dollar market attracting brands from Louis Vuitton and Balenciaga to Coach and Zara.
Skins in the Game explores fashion’s evolution in gaming, tracing its history from the inception of the first avatar to the pivotal moment when video games became fashion influencers and the obstacles and challenges along the way. Tracy Greenan and Fija Dahlia investigate how gaming aesthetics have been influenced by art, literature, and film, scrutinize their successes and failures, and deconstruct the complex narrative of character design and historical sexism throughout the industry. They also feature exclusive interviews with top creative minds in costume, game, and character design to untangle major distinctions between the physical and digital clothing worlds and illuminate how brands utilize these differences.
By looking at how community and fandom play crucial roles in shaping gaming fashion, the authors further reveal the importance of these in-game connections for growing and sustaining a game’s momentum, legacy, and style. Ultimately, Skins in the Game offers invaluable insights, fascinating data, thought-provoking interviews, and an avalanche of helpful imagery and practical pointers to ignite the imagination of fashion and videogame fans alike. Readers will discover this ever-evolving landscape, where fashion and technology spectacularly merge.
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Kritikerstimmen
We used to describe the internet by saying information wanted to be shared. Now we live in a world where information wants to be experienced. Skins in the Game is what that shift looks like in practice. In virtual worlds, who you are is what you wear. The skin isn’t decoration, it’s you. Tracy Greenan and Fija Dahlia have written the first book that takes video game fashion seriously. When Fortnite outspends Prada, it’s time to pay attention. (Andrew Schwartz, director of metaverse engineering, Nike)
Skins in the Game is a fascinating and nuanced exploration of a fast-moving culture. It's an accurate read on the intersection of fashion and gaming—Greenan and Dahlia have an eye for the human side of its evolution! (Andrew Brown, features editor, GamesRadar+)
Prescient, insightful, and illuminating. A must-read for anyone interested in fashion, technology, and cultural trends. (Michael Ferraro, executive director, Fashion Institute of Technology, Design and Technology Lab)
Entertaining, well-researched, and impressively comprehensive, Tracy Greenan and Fija Dahlia’s Skins in the Game offers a fascinating look at the intersection of video games and fashion—and does it with style. (Scott Meslow, contributing writer, GQ and author, "A Place Both Wonderful and Strange")
Skins in the Game is a fantastic read and the first I've read of its kind. It's a fun, candid, and informative read that brings to the surface the less understood cultural power of intersection between gaming, fashion, and mainstream pop culture. Greenan and Dahlia have created a much-needed resource that not only spans gaming history but documents and champions the impact of the those often overlooked within it. The power and economics of in-game skins and aesthetics cannot be overstated and I'd highly recommend this book for those who seek to deepen their understanding of the cultural impact of gaming. (Jay-Ann Lopez, founder and CEO, Black Girl Gamers)
If you’ve ever played a video game and couldn’t get the image of a character design out of your mind—this book was written for you. Skins in the Game comprehensively explores fashion's turbulent existence in gaming around the world, from “girly” dress up games to full-blown war campaigns, and makes you realize how some of the most amazing, yet commonly dismissed, fashion designs ever ideated by man already exist right in front of us inside our screens. (clovergirle, fashion and gaming content creator)
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