You explained it perfectly. Your buyer loved it. Then they tried to explain it to their boss and it fell apart.

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: why your buyer has to sell your offer too, the right order for building a message that travels, and why clever wording can't make up for a buyer who never understood.

Most sellers only think about the person in front of them. But in most deals that person has to go and sell it to someone else. Their boss. The finance team. Their partner at home. If they can't repeat your message, the sale stalls.

I explain why most people get the order wrong. They go for clever first and skip the understanding bit. The right order is simple. Make it clear. Then make it memorable. Then use wordplay like rhyme and alliteration to help it travel. Because if they don't understand it, they can't buy it.

𝗧𝗼𝗽𝗶𝗰𝘀 𝗖𝗼𝘃𝗲𝗿𝗲𝗱

Sales messaging

B2B sales

Selling to buying committees

Internal selling

Memorable sales messages

Buyer psychology

Clarity in sales

Alliteration and wordplay in sales

Stakeholder buy in

Sales communication

This is episode 1138 of the Daily Sales Message podcast.

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𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗝𝗮𝗺𝗲𝘀

LinkedIn → https://www.linkedin.com/in/jamesnewelluk/

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Struggling to explain what you sell? Watch my free What To Say To Sell™ training:

https://jamesnewell.lpages.co/what-to-say-to-sell/?utm_source=spotify&utm_medium=podcast&utm_campaign=what_to_say_to_sell&utm_content=show_notes

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📩 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗲 𝗗𝗮𝗶𝗹𝘆 𝗦𝗮𝗹𝗲𝘀 𝗠𝗲𝘀𝘀𝗮𝗴𝗲

Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement.

Most deals are lost in explanation, not negotiation.

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𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 (𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽)

https://www.practicalsalestraining.com

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𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴

https://www.clearsalesmessage.com

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Clear Sales Message™ helps companies communicate their value clearly so buyers understand faster and buy with confidence.