A baseball season gives you 81 chances to get it right, and 81 chances to lose someone if you don’t. We sit down with Anthony Esposito, Senior Vice President of Ticket Operations for the Atlanta Braves, to unpack what actually creates lasting fandom when the calendar is packed and the expectations are high.

We start with what makes Braves fans distinct, including the long reach of the “TBS effect” and the way baseball becomes a family routine across generations. From there, Anthony shares how changes like the pitch clock and the new balls-and-strikes challenge reshape fan attention and even improve the in-venue flow, from bathroom breaks to concession timing. If you care about fan experience design, this is a rare look at how rules, rhythm, and predictability can strengthen engagement.

Then we go deeper on loyalty beyond the game itself: Truist Park as a destination, The Battery Atlanta as a live-work-play entertainment district, and the year-round relationship with A-list members through events, access, and intentional touchpoints. We also talk concerts, postseason ticketing whiplash, All-Star Week complexity, and the modern ticketing skill set that blends customer service with analytics, dynamic pricing, and clear reporting.

If you’re building a live experience brand in sports, music, theater, or attractions, you’ll leave with practical ideas on CRM-driven relationship building, “know before you go” communication, and the Braves’ simple “three bases of service.” Subscribe, share this with your team, and leave a review with the one touchpoint you’d improve first.

Recorded Tuesday, September 8th, 2026
Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIX
Guest: Anthony Esposito, SVP of Ticket Operations, Atlanta Braves
Producer: Peter Yagecic, Founder, A Mind at Work