You did not start your home service business to become its hardest-working employee. Yet that is exactly where many skilled trades owners end up. They build a company around their technical expertise, only to discover that every problem still lands on their desk, every decision still depends on them, and taking a day off feels impossible. Built for Beyond the Truck offers a practical roadmap to break that cycle and become the CEO your business actually needs.

Mike Carson, CEO of Appliance Marketing Pros and Service Alliance Group, has spent more than twenty years in digital marketing and the past decade working directly with home service business owners. In this book, he breaks down the systems and mindset shifts that allow owners to build companies that can grow without consuming their lives.

Inside, you will learn how to:

• Define what you actually want your business to fund
• Understand the numbers that drive your company
• Price your services for sustainable profit
• Build systems that do not depend on you
• Hire and lead the right technicians
• Create a customer experience that drives loyalty
• Build a marketing engine that produces booked jobs
• Shift from technician and problem-solver to CEO
• Scale without sacrificing the freedom you built the business to achieve.

Your business should create freedom, not replace your job with a more expensive one. It is time to build beyond the truck.

Free tools mentioned in this book:

The 9 Boxes Personal Vision Worksheet, the Home Service Marketing Self-Audit Checklist, the CEO Calendar Audit, and the Five Gates Readiness Checklist:

go.appliancemarketingpros.com/book-toolkit

The Cost of Doing Business Calculator:

servicealliancegroup.com/codb

The Lead Generation Target Planner:

appliancemarketingpros.com/calculator/