Independent personal assistants and carers are being asked to do more than ever, and most of it happens behind the scenes. Sadie is finally pulling back the curtain on a new October project built to bring clarity, confidence, and community to self-employed care workers who are tired of figuring it all out alone.

This episode introduces The A to Z of Being a Self-Employed Personal Assistant - a Substack project that breaks the role down into 26 letters, from accountability, boundaries, contracts, and dementia care to money, notes, professionalism, sustainability, and zero tolerance for disrespect.

Sadie also explains the crucial difference between the paid work clients see and the unpaid work that quietly fuels the job: admin, planning, emotional labour, development, and support that can easily lead to burnout if it is not recognised. You’ll discover:

• why boundaries are not optional, they are the backbone of sustainable independent care
• how contracts, legislation, HMRC, DBS, and safeguarding protect both you and your clients
• what good care actually looks like when professionalism, quality, and presence matter more than perfection
• how to separate paid tasks from unpaid labour so your business stays viable
• why working alone does not have to mean working without support, structure, or community

Sadie also shares what subscribers will get for £5 a month or £50 a year, including practical guidance, templates, scripts, pricing support, dementia communication tools, and lived-experience insight designed to help personal assistants work more confidently and sustainably. Some letters will be free, others paid, but the aim is the same - to make independent care clearer, safer, and more honest.

If you’re already working independently, thinking about becoming a personal assistant, or trying to build a care practice that protects your wellbeing as well as your clients’, this episode gives you a compelling first look at a project built from 20+ years of experience in the field. Essential listening if you want to understand the real landscape of self-employed care and the support that should have existed all along.

Important Links:

https://substack.com/@sadieraveninghttps://www.continuingcarewithsadie.co.uk/https://www.facebook.com/groups/685576234290928/