Learn the art of persuasion to effectively defend an opinion!

Here's a fact, arguments will always happen. We have all had arguments at some point or another. Some you win and some you lose, and often sometimes you lose arguments not because your point was wrong or ill-considered but because you have not effectively made your point clear enough.

Have you ever been in an argument or heated debate and found yourself becoming flustered and unable to think straight? You may have even had all the facts stacked in your favor but just have not been able to communicate them!

Well this guide can change all that and arm you with all the required information to communicate your point calmly and effectively.

Arguing is a part of our relationships with other people, whether it is with our lifelong partner or just a stranger on the street. With debate and verbal conflict being so common, it's well worth training yourself to master the art of argumentation.

This guide will provide you with a strong insight into this rare skill. Whilst by no means an exhaustive resource, by having listened to this guide you should understand everything you need to know to be comfortable arguing with anyone from a lover to an angry colleague. On your journey through this book you will have dipped and dived through formal logic and academic arguments, learning how to present and consider your ideas analytically along the way.

You will have also jumped into the world of confrontational arguments, discovering how to defuse, calm and communicate in your conflict with those you know. Further down the path, you will take a crash course in body language and non-verbal communication, gaining the ability to alter and recognize the hidden signals people display. Finally, you will also learn how to appreciate the differences in approach when dealing with conflicts between colleagues, friends, family members and strangers.