20% Smarter
The Seven Neurodivergent Traits that Can Help us all Succeed
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David Flink
A compelling exploration of how neurodivergent traits fuel the kind of creativity, decision-making and innovation that workplaces can’t afford to miss.
About one in five people are neurodivergent – a community that includes those with dyslexia, dyspraxia, ADHD, and autism. Yet the language historically used to describe them focuses almost entirely on what they can’t do. David Flink has spent three decades helping organisations recognise that thinking differently is not a liability, but a powerful engine for success. Huge companies such as Microsoft, SAP, Google and Salesforce are now benefiting from actively recruiting from this group. If neurodivergent people make up 20% of the population and we’re leaving their strengths untapped, then unlocking that potential makes all of us smarter.
Using stories of industry-changing iconoclasts behind developments such as Siri, Speechify and Google Maps and everyday people redefining success, 20% Smarter introduces a new approach for recognising seven key neurodivergent traits – and the people who embody them:
· Rule-Breakers – intelligent disobedience
· Specialists – deep mastery
· Explorers – big-picture thinking
· Salients – pattern recognition
· Expanders – creative problem-solving
· Bridge Builders – human connection
· Hustlers – relentless drive
Combining science with hard-won insight, 20% Smarter translates a powerful new framework into practical steps for individuals and organisations ready to think better – together.
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Kritikerstimmen
For too long, we have measured human worth against a narrow standard of conformity, discarding the gifts that don't fit neatly inside it—and David Flink is done with that. 20% Smarter is an urgent, generous rethinking of talent, belonging, and what it truly means to matter, revealing neurotalents and ways of thinking that can benefit us all (Jennifer Wallace, New York Times bestselling author of Mattering: The Secret to a Life of Deep Connection and Purpose)
A sharp look at the kind of thinkers who change the game (Barbara Corcoran, entrepreneur and investor, Shark Tank)
The future of business belongs to organisations that can see talent differently. In 20% Smarter, David Flink makes a compelling case that neurodivergent thinkers are not simply people to include, but a source of insight, innovation and competitive advantage. Drawing on research, real-world examples and his own remarkable journey, David challenges leaders to rethink how they identify and develop talent. This is an important book for anyone building the workforce of the future (Niren Chaudhary, former CEO of Panera Bread)
Great leaders don't ask everyone to think the same way. They build teams around complementary strengths. Drawing on evidence from neuroscience, research and examples from exceptional organisations, David Flink reveals how autism, ADHD and dyslexia bring distinct talents to the workplace. Every founder, executive and manager who wants to build a stronger organisation should read this book (Logan Green, co-founder and former CEO, Lyft)
Few authors combine the experience of a CEO with the curiosity of a journalist and the discipline of a researcher as effectively as David. 20% Smarter is both an unforgettable read and an important business book. Every leader should read this book (John Rodin, CEO of Glenview Capital)
Most books on neurodiversity make the moral case for inclusion. Flink makes the strategic one – building a powerful taxonomy: Rule-Breakers, Salients, Bridge Builders – these are vital categories for staffing a team or addressing a hard problem. This is clearly work of someone who has been in the field, testing these ideas inside real organisations for decades (Jonah Berger, bestselling author of Contagious)
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