Ergebnis von "Jonah" in Alle Kategorien

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. 

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

In this technology-driven age, it's tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first.

Sound interesting? The author thinks so too! Listen to Keto Vegan and learn about a vegan keto lifestyle guide to feel healthy and weight loss through a low-carb plant-based diet meal prep.

The Creepypasta Book Club is a podcast about reading, analyzing and discussing significant creepypastas, nosleeps, and web horror flash fiction. Hosted on Acast. See acast.com/privacy for more information.

Join Chris Zhang, Jonah Weinberg, and Van Girton Marshall as they debate the biggest controversies in current day sports.

Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de preguntar: “¿Cómo podría cambiar la opinión de alguien?”, proponen preguntas diferentes: “¿Por qué no han cambiado ya?” En este libro aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto, cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa.

Weaving together scientific studies from clinical psychologists, longitudinal studies of health and happiness, historical accounts and literary depictions, child-rearing manuals, and the language of online dating sites, Jonah Lehrer's A Book About Love plumbs the most mysterious, most formative, most important impulse governing our lives.

The Music Room is a sports podcast where we provide you with the Take 5 updates in the world of sports! Join Matt, Jonah, Brennan and Alex as they debate and give you 5 topics you can argue with your friends, educate your mom, or call us stupid! Enjoy!

From the movie My sister's KeeperI've never cried this much I need to add it to my ugly crying playlist

Hot takes on hockey and hop takes on beer!

This podcast was created to be able to spread as much information to as many people as possible about the aviation industry. I felt that it was impossible to have too much information or too many people sharing their story and journey. Let me know if there is anything or anyone you would like to hear from and I will do my best to get you what you ask for. Thank you for your time and enjoy The Pilot's Mic!

Meet Donny Sunshine, a 38 year-old in the family business who struggles...well, with everything...positivity, anger, emotions, sleep. Here’s Donny reading and attempting to meditate with a Loving Kindness Meditation script.

Diabetes is a growing health concern worldwide, and in the US alone, about 1.5 million new cases are diagnosed each year. Of those cases, almost 95 percent are diagnosed with Type 2 diabetes. While the prevalence of Type 2 diabetes is a concern, there is some good news: both Type 2 diabetes and prediabetes - an early warning sign that Type 2 diabetes could be round the corner - are possible to reverse.

James Janis, a freedom fighter and hunted fugitive journeys across the world to find his purpose trying to protect innocent lives from the tyrannical global Federation. A regime, under the control of antichrist, that has replaced the previous international government establishments. James joins up with a religious based resistance faction that is staging a grand operation that can save thousands of lives from the Federation's grip. An operation that could fulfill an ancient biblical prophecy predicting a future second exodus.