Product Management in Practice
A Real-World Guide to the Key Connective Role of the 21st Century
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Product Management in Practice
Köp för 14,73 €
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Berättare:
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Mitchell Dorian
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Av:
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Matt LeMay
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
In this book, author Matt LeMay focuses on the CORE connective skills - communication, organization, research, execution - that can build a successful product management practice across industries, organizations, teams, and toolsets.
For current and aspiring product managers, this book explores:
- On-the-ground tactics for facilitating collaboration and communication
- How to talk to users and work with executives
- The importance of setting clear and actionable goals
- Using roadmaps to connect and align your team
- A values-first approach to implementing Agile practices
- Common behavioral traps that turn good product managers bad
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A book I’ll refer to every now and then
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