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How Minds Change

The Surprising Science of Belief, Opinion, and Persuasion

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How Minds Change

Av: David McRaney
Berättare: David McRaney
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A powerful, compassionate investigation of why it’s so hard to change your mind—and the transformative effects that follow when you do—by the internationally bestselling author of You Are Not So Smart

"A riveting read on the art and science of persuasion . . . In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them." —Adam Grant, #1 New York Times bestselling author of Think Again and host of the podcast WorkLife

PORCHLIGHT BOOK AWARD WINNER

What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? Can you finally have a productive conversation about politics with your uncle at the next family gathering? How does an ordinary person find the courage to leave a cult? Can widespread social change only take place when a generation dies out?

Inspired by curiosity and underpinned by diligent research, How Minds Change is an expansive, big-hearted journalistic narrative for our divided times, told with David McRaney’s trademark humor, compassion, and scientific inquiry. In engaging chapters built around eye-opening interviews and anecdotes—featuring psychologists and neuroscientists, and also former cult members, conspiracy theorists, and political activists—McRaney shows why illusions like The Dress captivate (and break) the internet; how conversational techniques can crack hardened attitudes; and what miracles are possible when we show up with open minds and a better understanding of how the human brain works.

Reaching surprising and thought-provoking conclusions, How Minds Change demonstrates that the ability to uncover our own motives and beliefs—and understand those of others—may be the greatest persuasive tool of all. Erfolg im Beruf Persönliche Entwicklung Persönlicher Erfolg Seelische & Geistige Gesundheit

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This book truly changed my mind about changing minds. Great work, explained well, can only recommend it!

A revelation

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Im glad the book spent such a big time focusing on how humans develop believes and attitudes. I was sure you basically can’t change most peoples mind up until now, but the book changed my opinion on that.

Changed my mind about changing minds

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The main point of this (audio) book can be teached in 15 minutes. Instead the autor explained every method used. Again and again. Without any benefit for the reader or listener.

Waste of my time

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