Ergebnis gesprochen von "Frank Schaeffer" in Alle Kategorien

Frank Schaeffer has a problem with Dawkins, Hitchens, Harris, Dennett, and the rest of the New Atheists—the self-anointed “Brights.” He also has a problem with the Rick Warrens and Tim LaHayes of the world—the religious fundamentalists. The problem is that he doesn’t see much of a difference between the two camps. As Schaeffer puts it, they “often share the same fallacy: truth claims that reek of false certainties.

From Saul Colt, the smartest man in the world and the actual brains behind some of the most unforgettable, conversation-starting campaigns of the last two decades, comes The Only Creative Process That Matters. This isn’t another “how to go viral” BS handbook. It’s a raw, laugh-out-loud, wildly actionable roadmap to building unforgettable marketing using two deceptively simple frameworks: WoMBAT (What Might Be All The…) and Laugh/Think/Cry.