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In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

Through his extensive research, insight, and instinctive love for Michaelhouse, the deep friendships and the unique contributions of many and the triumphs and difficulties of the past 125 years have been made accessible. The crafting of this book, the clarity of its structure and a story so beautifully told, has been an immense labour of love.

If you’re passionate about literature and want to delve deeper into the classic works that have influenced generations of writers and readers, *Literary Theory* is the podcast you need to listen to. Hosted by Raul Silva, a teacher, writer, and journalist in training, the podcast analyzes and discusses the books that made history in the art of writing, offering critical reviews, interviews, roundtable discussions, and debates. With weekly episodes released in seasons, *Literary Theory* is a deep dive into the literary world that will surprise and move you. Subscribe to the feed and follow ...