Ergebnis gesprochen von "MIKE COOPER" in Alle Kategorien

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

In this fully updated fourth edition, Pinder and Usherwood cover the migrant crisis and the UK's decision to leave the Union, set in the context of a body that is now involved in most areas of public policy. Discussing how the EU continues to draw in new members, they conclude by considering the future of the Union and the choices and challenges that may lie ahead.

In this anthology, edited by best-selling author Graham Hancock, 22 writers illuminate the topic of psychedelics and consciousness like never before. Travel to South America, the American Southwest, outer space, inner space, and back in time to revisit Pahnke's The Good Friday experiment. Explore the effects of ayahuasca, LSD, and much more.

We make choices all the time - about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy?

Best-selling author and creative development trainer William Whitecloud dispenses with the usual approaches of fixing, self-manipulation or relying on mystical forces to get ahead in life. Instead, he offers a highly original insight into how your level of creativity determines your level of natural success in life, and a step-by-step guide to unlocking and applying the dormant genius within each of us.

Generative AI is the hottest topic in tech. This practical book teaches machine learning engineers and data scientists how to use TensorFlow and Keras to create impressive generative deep learning models from scratch, including variational autoencoders (VAEs), generative adversarial networks (GANs), Transformers, normalizing flows, energy-based models, and denoising diffusion models.

Becky and Jamie are an ordinary hard-working couple trapped in the daily grind, dreaming of an easier life. On one of their rare vacations, they meet Phil and Mel, a wealthy couple who seem to have it all—they're fun, well-traveled, and very generous with their money. But they are also very, very dangerous. Phil and Mel are not who they say they are, and this is no random vacation friendship.

In late 31 AD, after the Roman senators murdered Lucius Sejanus, the Roman Emperor Tiberius's closest confidant, the Empire was forever changed. If Sejanus had not been murdered, Jesus would never have been crucified. This profound connection between the lives of Sejanus and Jesus is the first of many revelations in this startling reexamination of the Roman world in which Jesus walked. With new evidence and meticulous research, Dr. James Lacey weaves a majestic and accurate description of who Jesus was.

The Oxford Handbook of Lord Byron offers the latest in critical thinking about the poet that defined the Romantic era across Europe and beyond. The volume presents forty-four groundbreaking essays that enable listeners to assess Lord Byron's central position in Romantic traditions and his profound and far-reaching influence on British, European, and world culture.

We all know someone who is a natural "people person." They seem to understand what people really want, what they really think and what they really mean. They can effortlessly get people onside, and keep them happy and motivated. Is there something they know that the rest of us don't? Is it something we can all learn? The answer is a resounding yes. They know The Rules of People. These Rules are the guiding principles that show you how to connect with strangers, build strong relationships with friends and colleagues, and even get the best out of difficult people.

Emotions are complex mental states that resist reduction. They are visceral reactions but also beliefs about the world. They are spontaneous outbursts but also culturally learned performances. And just as our emotions in any given moment display this complex structure, so their history is plural rather than singular. The history of emotions is where the history of ideas meets the history of the body, and where the history of subjectivity meets social and cultural history.

Life histories can be defined as the means by which individuals (or more precisely genotypes) vary their age- or stage-specific expenditures of reproductive effort in response to genetic, phenotypic, and environmental correlates of survival and fecundity. Life histories reflect the expression of traits most closely related to individual fitness, such as age and size at maturity, number and size of offspring, and the timing of the expression of those traits throughout an individual's life. Life-history research plays an integral role in species conservation and management.

China today is never out of the news: from international finance to human rights controversies, global coverage of its rising international presence, and the Chinese "economic miracle". It seems to be a country of contradictions: a peasant society with some of the world's most futuristic cities, heir to an ancient civilization that is still trying to find a modern identity. This Very Short Introduction audiobook offers the listener an entry to understanding the world's most populous nation, giving an integrated picture of modern Chinese society, culture, economy, politics, and art.

The roads we drive on; the pipes that supply our drinking water; the farmland that provides our food; energy systems for electricity and heat; hospitals, schools, and the homes in which many of us live—all now swell asset managers' bulging investment portfolios. As the owners of more and more of the basic building blocks of everyday life, asset managers shape the lives of each and every one of us in profound and disturbing ways. In this eye-opening follow-up to Rentier Capitalism, Brett Christophers peels back the veil on "asset manager society."

Some people are cleverer than others. This everyday observation is the subject of an academic field that is often portrayed as confused and controversial, when in fact, the field of intelligence holds some of psychology's best-replicated findings. This Very Short Introduction audiobook describes what psychologists have discovered about how and why people differ in their thinking powers. Drawing on largescale data, Ian Deary considers how many types of intelligence there are and how intelligence changes with age.

Super Volcanoes revels in the incomparable power of volcanic eruptions past and present, Earth-bound and otherwise, and explores how these eruptions reveal secrets about the worlds to which they belong. Science journalist and volcanologist Robin George Andrews describes the stunning ways in which volcanoes can sculpt the sea, land, and sky, and even influence the machinery that makes or breaks the existence of life.

This Very Short Introduction takes listeners into the inferno of a racing pyroclastic current, and the heart of a moving lava flow, as understood through the latest scientific research. Exploring how volcanologists forensically decipher how volcanoes work, Michael Branney and Jan Zalasiewicz explain what we do (and don't) understand about the fundamental mechanisms of volcanism, and consider how volcanoes interact with other physical processes on the Earth, with life, and with human society.

The Victorian period may have come to an end over 120 years ago, but the Victorians continue to be a vital presence in the modern world. Contemporary Britain is still in large part Victorian in its transport networks, sewage systems, streets, and houses. Victorian cultural legacies, especially in art, science, and literature, are still celebrated. Much mythologized, inexhaustibly controversial, the Victorians are an inescapable reference point for understanding the modern histories not just of Britain and its empire, but of the world.

In 1665, an infectious disease swept through the British capital and claimed the lives of tens of thousands of people. It would take another two hundred years for the cause of the Great Plague of London to be confirmed: a powerful bacterium called Yersinia pestis. In those centuries, our understanding of diseases was transformed. In So Very Small, Thomas Levenson reveals how human hubris led us to overestimate our own ability and underestimate the threat that microorganisms truly pose.

The Last Shaman is a captivating ride through the jungles of war-torn Africa. Mark Vale, who represents any of us struggling to take consistent ownership of our personal power, takes an unwanted journey to find the last shaman who is responsible for ending the war and saving thousands of lives. All throughout, Mark learns from a colourful array of characters - including a doctor of philosophy exiled in the swamps, a shape-shifting sorceress, and the widow of a tribal scout - who teach him to commit completely to the desires of his soul.