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Bayes' rule appears to be a straightforward, one-line theorem: by updating our initial beliefs with objective new information, we get a new and improved belief. To its adherents, it is an elegant statement about learning from experience. To its opponents, it is subjectivity run amok. Sharon Bertsch McGrayne here explores this controversial theorem and the human obsessions surrounding it.

Quantum computing has the promise to be the next huge thing in technology. How do we know that? Look at how much the big players in tech are investing in the technology. Quantum Computing For Dummies preps you for the amazing changes that are coming with the world of computing built on the phenomena of quantum mechanics. Need to know what is it and how does it work? This easy-to-understand book breaks it down and answers your most pressing questions.

Sex, Time, and Power offers a tantalizing answer to an age-old question: Why did big-brained Homo sapiens suddenly emerge some 150,000 years ago? The key, according to Shlain, is female sexuality. Drawing on an awesome breadth of research, he shows how, long ago, the narrowness of the newly bipedal human female's pelvis and the increasing size of infants' heads precipitated a crisis for the species. Natural selection allowed for reconfiguration of hormonal cycles, entraining women with the periodicity of the moon - and imbuing women with the concept of time.

Enrico Fermi is unquestionably among the greats of the world's physicists, the most famous Italian scientist since Galileo. Called "the Pope" by his peers, he was regarded as infallible in his instincts and research. His discoveries changed our world; they led to weapons of mass destruction and conversely to life-saving medical interventions. This unassuming man struggled with issues relevant today, such as the threat of nuclear annihilation and the relationship of science to politics.

If you've ever thought about becoming a backyard beekeeper - or have already tried a hand at it and want to be better one - then this is the book for you! In Beekeeping for Dummies, 4th Edition, you'll find everything you need to know in order to start your own colony, including how to assemble and maintain beehives, handle every phase of honey production, purchase and use all the latest tools, and what to do beyond your first season.

The fascinating group of animals called dinosaurs became extinct some 65 million years ago (except for their feathered descendants). In their place evolved an enormous variety of land creatures, especially mammals, which in their way were every bit as remarkable as their Mesozoic cousins. The Age of Mammals, the Cenozoic Era, has never had its Jurassic Park, but it was an amazing time in earth's history, populated by a wonderful assortment of bizarre animals. The rapid evolution of thousands of species of mammals brought forth many incredible creatures—including our own ancestors.

Ask a scientist about Hollywood, and you'll probably get eye rolls. But ask someone in Hollywood about science, and they'll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That's a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story - and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic.

Popular Lost Cities author David Hatcher Childress takes us into the amazing world of ancient technology, from computers in antiquity to the flying machines of the gods. Childress looks at the technology that was allegedly used in Atlantis and the theory that the Great Pyramid of Egypt was originally a gigantic power station. He examines tales of ancient flight and the technology that it involved; how the ancients used electricity; megalithic building techniques; the use of crystal lenses and the fire from the gods; and more.

A rich, sweeping, and compelling work of botanical history, The Cabaret of Plants explores dozens of plant species that for millennia have challenged our imaginations, awoken our wonder, and upturned our ideas about history, science, beauty, and belief. Going back to the beginnings of human history, Richard Mabey shows how flowers, trees, and plants have been central to human experience not just as sources of food and medicine but as objects of worship, actors in creation myths, and symbols of war and peace, life and death.

Making sense of sound is one of the hardest jobs we ask our brains to do. In Of Sound Mind, Nina Kraus examines the partnership of sound and brain, showing for the first time that the processing of sound drives many of the brain's core functions. Our hearing is always on - we can't close our ears the way we close our eyes - and yet we can ignore sounds that are unimportant. We don't just hear; we engage with sounds. Kraus explores what goes on in our brains when we hear a word - or a chord, or a meow, or a screech.

"Climate change is a hoax - and so is coronavirus." "Vaccines are bad for you." These days, many of our fellow citizens reject scientific expertise and prefer ideology to facts. They are not merely uninformed - they are misinformed. They cite cherry-picked evidence, rely on fake experts, and believe conspiracy theories. How can we get them to change their minds and accept the facts when they don't believe in facts? In this book, Lee McIntyre shows that anyone can fight back against science deniers, and argues that it's important to do so. Science denial can kill.

In Brainwashing, Kathleen Taylor brings the worlds of neuroscience and social psychology together for the first time. In elegant and accessible prose, and with abundant use of anecdotes and case-studies, she examines the ethical problems involved in carrying out the required experiments on humans, the limitations of animal models, and the frightening implications of such research. She also explores the history of thought-control and reveals how it persists all around us, from marketing and television to politics and education.

More than 10,000 years ago spectacularly large mammals roamed the pampas and jungles of South America. This book tells the story of these great beasts during and just after the Pleistocene, the geological epoch marked by the great ice ages. Megafauna describes the history and way of life of these animals, their comings and goings, and what befell them at the beginning of the modern era and the arrival of humans.

All ancient and indigenous peoples insisted their knowledge of plant medicines came from the plants themselves and not through trial-and-error experimentation. Less well known is that many Western peoples made this same assertion. There are, in fact, two modes of cognition available to all human beings - the brain-based linear and the heart-based holistic. The heart-centered mode of perception can be exceptionally accurate and detailed....

In Winter World: The Ingenuity of Animal Survival, biologist, illustrator, and award-winning author Bernd Heinrich explores his local woods, where he delights in the seemingly infinite feats of animal inventiveness he discovers there. Because winter drastically affects the most elemental component of all life---water---radical changes in a creature's physiology and behavior must take place to match the demands of the environment.

The Idea of the World offers a grounded alternative to the frenzy of unrestrained abstractions and unexamined assumptions in philosophy and science today. This book examines what can be learned about the nature of reality based on conceptual parsimony, straightforward logic, and empirical evidence from fields as diverse as physics and neuroscience. It compiles an overarching case for idealism - the notion that reality is essentially mental - from 10 original articles the author has previously published in leading academic journals.

Honeybees make decisions collectively-and democratically. Every year, faced with the life-or-death problem of choosing and traveling to a new home, honeybees stake everything on a process that includes collective fact-finding, vigorous debate, and consensus building. In fact, as world-renowned animal behaviorist Thomas Seeley reveals, these incredible insects have much to teach us when it comes to collective wisdom and effective decision making.

Mary Siisip Geniusz has spent more than thirty years working with, living with, and using the Anishinaabe teachings, recipes, and botanical information, she shares in Plants Have So Much to Give Us, All We Have to Do Is Ask. Geniusz gained much of the knowledge she writes about from her years as an oshkaabewis, a traditionally trained apprentice, and as friend to the late Keewaydinoquay, an Anishinaabe medicine woman from the Leelanau Peninsula in Michigan and a scholar, teacher, and practitioner in the field of native ethnobotany.

Edited by John Brockman, publisher of Edge.org, Thinking presents original ideas by today's leading psychologists, neuroscientists, and philosophers who are radically expanding our understanding of human thought.

On a cold January morning in 1986, NASA launched the Space Shuttle Challenger, despite warnings against doing so by many individuals including Allan McDonald. The fiery destruction of Challenger on live television moments after launch remains an indelible image in the nation's collective memory. In Truth, Lies, and O-Rings, McDonald, a skilled engineer and executive, relives the tragedy from where he stood at Launch Control Center.