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From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark reckoning—based on unprecedented access—with one of the world’s most brilliant and driven tech visionaries, and his game-changing company Even by the standard of a tech industry stacked with...

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

Brought to you by Penguin. A reassuring and thought-provoking guide to all the big questions about AI and ethics Should robots ever be considered free? Will computers transcend human intelligence? And what can we do to make sure AI is safe? The artificial intelligence revolution has begun. Today...

The Secret Science of Games is an accessible and entertaining guide to the hidden role of science in making games more fun. User experience (UX) research is a vital part of the story of how video games have become a cultural juggernaut, but game developers generally don’t speak publicly about how data shapes game design and game development.

The Economic Singularity is the time when most people cannot find employment, because machines can do everything that humans can do for money cheaper, faster, and better than they can. Some people say this will never happen, but most AI professionals think it will, although they disagree about when.

Bruce Sterling delves into the world of high-tech crime and punishment in one of the first books to explore the cyberspace breaches that threaten national security. From the crash of AT&T’s long-distance switching system to corporate cyberattacks, he investigates government and law enforcement efforts to break the back of America’s electronic underground in the 1990s.

At a time when AI and digital platforms are under fire, Orly Lobel, a renowned tech policy scholar, defends technology as a powerful tool we can harness to achieve equality and a better future. Much has been written about the challenges tech presents to equality and democracy. But we can either...

Technology is no longer just a tool; it’s the engine of growth, competitiveness, and survival. Yet for most business leaders, navigating IT feels like flying a jet without knowing the controls. Projects run over budget, vendors speak in jargon, and investments rarely deliver the promised results. Why? Because the game has been rigged by what author Jody Jankovsky calls the Technology Industrial Complex.

After the Apollo program put 12 men on the moon and safely brought them home, anything seemed possible. In this spirit, the team at NASA set about developing the space shuttle, arguably the most complex piece of machinery ever created.

A groundbreaking exploration of how cyberspace is changing the way we think, feel, and behave “A must-read for this moment in time.”—Steven D. Levitt, co-author of Freakonomics One of the best books of the year—Nature Mary Aiken, the world’s leading expert in forensic...

When Pete Etchells was 13, his father died from motor neurone disease. In order to cope, he immersed himself in a virtual world - first as an escape, but later to try to understand what had happened. Etchells is now a researcher into the psychological effects of video games, and was co-author on a recent paper explaining why WHO plans to classify "game addiction" as a danger to public health are based on bad science and (he thinks) are a bad idea. In this, his first book, he journeys through the history and development of video games via scientific study....

“Second Life is not only a book for parents; it's for anyone intrigued (and concerned) by the ways in which our digital footprints impact the circle of life itself.” —Elle “Engrossing….With a reporter’s gimlet eye, Hess lenses out from her personal experience…[She] has a...

In Artificial Unintelligence, Meredith Broussard argues that our collective enthusiasm for applying computer technology to every aspect of life has resulted in a tremendous amount of poorly designed systems. We are so eager to do everything digitally - hiring, driving, paying bills, even choosing romantic partners - that we have stopped demanding that our technology actually work. Broussard, a software developer and journalist, reminds us that there are fundamental limits to what we can (and should) do with technology.

In today's rapidly evolving digital landscape, cloud computing has become an essential tool for businesses and developers seeking to build and deploy scalable, high-performance, and cost-effective applications. GCP stands out as a robust, secure, and feature-rich cloud platform designed to empower you with limitless possibilities.

Richard Browning’s story is one of groundbreaking innovation. Building an aviation business from his garage, he has invented a whole new form of personal flight - a fantasy previously reserved for the pages of science fiction. His iconic jet suit has captured the imaginations of millions around the world, triggered ongoing developments in technology and engineering, and inspired a new generation of creative minds to pursue their dreams.

This book is not about the newest tricks or the latest trends. Instead, it revisits the early practices and ideas that made Instagram grow in its beginning, bringing back what users and creators once relied on. If you’re looking for the next update or cutting-edge hacks, this book is not for you. But if you want to rediscover the timeless foundations that still apply today, then you’ve found the right guide.

Mastering AI Humanoid Robotics: Driving Generative AI and ChatGPT for Real-World Humanoid Applications is an essential listen for innovators, tech enthusiasts, and anyone curious about the rapidly evolving field of humanoid robotics. This book offers an in-depth exploration of how Generative AI, including ChatGPT, is transforming humanoid robots from science fiction into real-world solutions for industries like healthcare, education, and manufacturing.

This book takes you on an exciting, easy-to-understand, and entertaining journey through the new reality in which humans and machines work more closely together than ever before. You will learn what lies behind terms such as machine learning, deep learning, and artificial empathy, how AI works in schools, at work, in medicine, and even in art – and what social, ethical, and personal questions arise from this.

In Places of the Heart, Colin Ellard explores how our homes, workplaces, cities, and nature - places we escape to and can’t escape from - have influenced us throughout history and how our brains and bodies respond to different types of real and virtual space. As he describes the insight he and other scientists have gained from new technologies, he assesses the influence these technologies will have on our evolving environment and asks what kind of world we are, and should be, creating.

Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.