Zeigt Titel in International

Rising tensions between China and the United States have kept the financial markets on edge as a showdown between the world's two largest economies seems inevitable. But what most people fail to recognize is the major impact that the financial markets themselves have had on the creation and acceleration of the conflict. In Financial Cold War, market structure and geopolitical finance expert James Fok explores the nuances of China-US relations from the perspective of the financial markets.

From a leading Brookings Institution fellow and author of To Rule the Waves comes a vivid and bracing examination of today’s most secretive geopolitical conflict: the battle for dominance beneath the oceans. Sub War explores a high-stakes, largely invisible race that is reshaping global...

Revealing the secrets and mindset of some of the best subversive marketers in the business, Just Evil Enough is the essential audiobook for anyone who wants to cut through the noise and stride ahead in the attention economy.

Kennst du diese leise, nagende Stimme im Hinterkopf? Die Stimme, die dich daran erinnert, dass dein Geld auf dem Konto jedes Jahr an Wert verliert – während Inflation und steigende Preise unaufhaltsam zuschlagen.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

The New York Times bestseller, from leading innovation expert Alec Ross, a “fascinating vision” (Forbes) of what’s next for the world and how to navigate the changes the future will bring. While Alec Ross was working as Senior Advisor for Innovation to the Secretary of State, he traveled...

The global economy is entering an era of protracted stagnation, similar to what Japan has experienced for over a decade. That is the message of this brilliant and controversial summary of our current economic predicament from an internationally respected consultant and commentator on financial markets, who predicted the Global Financial Crisis of 2008. The author challenges the assumption that growth can be perpetual and questions the ability of political leaders to enact the tough structural changes needed.

This is the inside story of the US–China trade war, how relations between these superpowers unraveled, darkening prospects for global peace and prosperity, as told by two Wall Street Journal reporters, one based in Washington, D.C., the other in Beijing, who have had more access to the...

“A sprightly and clear-eyed testimonial to the value of globalization” (The Wall Street Journal) as seen through six surprising everyday goods—the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the blockbuster HBO series Game of Thrones. Trade allows us to...

Weak, corrupt, and politically unstable, the former Soviet republics of Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan are dismissed as isolated and irrelevant to the outside world. But are they? This hard-hitting book argues that Central Asia is in reality a globalization leader with more extensive involvement in economics, politics, and security dynamics beyond its borders than any other world region. Yet Central Asia's international activities are mostly hidden from view, with disturbing implications for world security.

Embark on a transformative expedition into the world of network marketing with the master himself, Rob Sperry. A renowned coach, international speaker, and the host of the most prestigious masterminds in the industry, Rob's wisdom is a treasure trove for anyone seeking success in this dynamic field.

A stunning investigation and indictment of a segment of the United States' foreign lobbying industry, and the threat to end democracy. For years, one group of Americans has worked as foot-soldiers for the most authoritarian regimes around the planet. In the process, they've not only entrenched...

On a daily basis, leaders, managers, and professionals alike have to deal with tensions caused by differing and even opposite approaches. We often feel the need to make a fundamental choice between either one or the other for the sake of clarity. Using practical methodology and an extensive toolkit, Paradoxical Leadership reveals how to transform divisive dilemmas into creative solutions and paralyzing polarization into a constructive dialogue.

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The Chinese government has more control over more wealth than any other government in world history. With the Communist Party controlling the "commanding heights" of the world's second-largest economy, China appears ideally structured to pursue economic statecraft, using economic resources to advance its foreign policy goals. Yet as this book shows, domestic complications frequently constrain Chinese leaders. They have responded with a distinctive approach to economic statecraft: orchestration. 

The World Trade Organization (WTO) began in 1995, but even in the first 10 years of its existence it generated debate, controversy, and even outrage. Rulings on beef hormones and tuna-dolphin cases provide graphic examples of how the organization regulates and intrudes into areas of individual consumer choice, ethical preferences, and cultural habits. This deep and far-ranging impact of the WTO on peoples' everyday lives means that it is not just an institution of interest to economists, but to everyone.

Penguin presents the unabridged, downloadable, audiobook edition of The New Case for Gold written and read by James Rickards. In The New Case for Gold, James Rickards explains why gold is one of the safest assets for investors in times of political instability and market volatility, and how...

War in Ukraine, a global hunger crisis, the West's cost of living crisis - the eruptions of 2022 were all too predictable. In Price Wars, Rupert Russell lays out just how these crises are connected and how many such events plunged the 2010s into a decade of turmoil. Entering the eye of the storm...

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of...