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Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.

In the face of unprecedented global change, New York Times best-selling author Alec Ross proposes a new social contract to restore the balance of power between government, citizens, and business.

“Expansive and entertaining. . . . [A] fast-paced and highly readable journey . . . the book serves as a useful tool in the effort to redefine the role of the city in an age of increasingly polarized politics, and reminds us that urban health is—as Fiorello La Guardia once remarked about...

Meet the economic gangster. He's the United Nations diplomat who double-parks his Mercedes on New York City streets at rush hour because the cops can't touch him--he has diplomatic immunity. He's the Chinese smuggler who dodges tariffs by magically transforming frozen chickens into frozen turkeys. The dictator, the warlord, the unscrupulous bureaucrat who bilks the developing world of billions in aid

Robert Conquest has been called by Paul Johnson "our greatest living modern historian". As a new century begins, Conquest offers an illuminating examination of our past failures and a guide to where we should go next. Graced with one of the most acute gifts for political prescience since Orwell, Conquest assigns responsibility for our century’s cataclysms not to impersonal economic or social forces but to the distorted ideologies of revolutionary Marxism and National Socialism.

This book bridges the research and practice of global talent management. It opens important theoretical and practical avenues to understand the concept internationally while focusing on developing and emerging countries. Chapters derive from various geographic regions and embrace cross-national, comparative, and interdisciplinary perspectives. An open and inclusive approach is used in assessing the challenges of global talent management, strategies to overcome these challenges, and in charting opportunities for future talent management.

Planen Sie vielleicht Ihren Einstieg in die Handelsgefilde mit dem wichtigsten Handelspartner Deutschlands? Dann ist dieses Werk für Sie unabdingbar! Alle wichtigen Tipps für ein erfolgreiches Geschäftsverhältnis mit unseren französischen Nachbarn sind in diesem Ratgeber enthalten. Fragen nach den größten Chancen, aber auch Risiken werden im Werk beantwortet und es wird großzügig Insiderwissen vermittelt. Sparen Sie Zeit, Geld und Nerven und avancieren Sie mit dem Kauf dieses Ratgebers zum Geschäftskenner.

The 21st century has seen a rise in the global middle class that brings an unprecedented convergence of interests and perceptions, cultures and values. Kishore Mahbubani is optimistic. We are creating a new global civilization. Eighty-eight percent of the world's population outside the West is rising to Western living standards, and sharing Western aspirations. Yet Mahbubani, one of the most perceptive global commentators, also warns that a new global order needs new policies and attitudes.

For years, one group of Americans has worked as foot-soldiers for the most authoritarian regimes around the planet. In the process, they've not only entrenched dictatorships and spread kleptocratic networks, but they've secretly guided U.S. policy without the rest of America even being aware. And now, some of them have begun turning their sights on American democracy itself. These Americans are known as foreign lobbyists, and many of them spent years ushering dictatorships directly into the halls of Washington, all while laundering the reputations of the most heinous regimes in the process.

Questo libro ribalta il racconto consueto dell'economia da cui siamo intossicati e rivela, ripercorrendo una lunga storia che dal fascismo arriva fino ai giorni nostri, quanta e che politica si nasconde dietro le scelte economiche. Clara Mattei è una giovane economista italiana che da anni vive e lavora a New York, dove insegna alla prestigiosa New School for Social Research. Nel 2022 ha scritto un libro in lingua inglese (The Capital Order), inserito dal «Financial Times» tra le dieci pubblicazioni più influenti dell'anno a tema economico.

A sweeping case that, in a world of trade disputes, higher tariffs, and broader geopolitical uncertainty, a new age of economic localization will put an end to the last half century of globalization—by one of the preeminent economic journalists writing today “This invaluable book is as bold...

Sie werden fortgeschrittene Trading-Strategien in Kombination mit leicht zu verstehenden Grafiken entdecken, um so ihre Gewinne zu erhören. Dieses Buch bietet eine einzigartige Kombination aus manuellem und automatisierten Handel. Daher ist es für den mittleren bis fortgeschrittenen manuellen Trader, sowie für diejenigen, die einen Einblick in das automatisierte Trading suchen, perfekt. Wie immer schreibt Wayne auf seine direkte und persönliche Art, die genau die Trader anspricht, die auf den Punkt kommen wollen.

Western political discourse on cybersecurity is dominated by news of Chinese military development of cyberwarfare capabilities and cyber exploitation against foreign governments, corporations, and non-governmental organizations. Western accounts, however, tell only one side of the story. Chinese leaders are also concerned with cyber insecurity, and Chinese authors frequently note that China is also a victim of foreign cyber attacks—predominantly from the United States. China and Cybersecurity is a comprehensive analysis of China's cyberspace threats and policies.

From drones to satellites, missile defense systems to cyber warfare, Israel is leading the world when it comes to new technology being deployed on the modern battlefield. The Weapon Wizards shows how this tiny nation of 8,000,000 learned to adapt to the changes in warfare and in the defense industry and become the new prototype of a 21st century superpower, not in size, but rather in innovation and efficiency - and as a result of its long war experience.

For readers of Michael Lewis comes an engrossing tale of a country’s spectacular rise and fall, intertwined with the story of Brazil’s wealthiest citizen, Eike Batista—a universal story of hubris and tragedy that uncovers the deeper meaning of this era of billionaires. NAMED ONE OF THE...

The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.

Four years after he outlined the challenges our increasingly interdependent world was facing in Globalization and Its Discontents, Joseph E. Stiglitz offered his agenda for reform. Now in audiobook, Making Globalization Work offers inventive solutions to a host of problems, including the indebtedness of developing countries, international fiscal instability, and worldwide pollution.

Winners and Losers tells the stories of some of the most innovative businesses of recent times, explaining how a few succeeded in creating and dominating entirely new markets while so many others die in today¹s ferociously competitive online era. Explaining clearly, with many interesting examples, what contributes to success and failure in creating and developing a company.

In Outside the Box, Levinson explains that globalization is entering a new era in which moving stuff will matter much less than moving services, information, and ideas.

Rising tensions between China and the United States have kept the financial markets on edge as a showdown between the world's two largest economies seems inevitable. But what most people fail to recognize is the major impact that the financial markets themselves have had on the creation and acceleration of the conflict. In Financial Cold War, market structure and geopolitical finance expert James Fok explores the nuances of China-US relations from the perspective of the financial markets.