Ergebnis für "vertrieb" in Sicherheit & Verschlüsselung

What value does managed security bring when there’s no way to promise ROI? How do you convince small business owners to part with their hard-earned revenue when they don’t feel vulnerable to a cyberattack? What is the best way to mitigate your clients’ risk without feeling dishonest or using slimy sales tactics? And could someone please demystify sales and make it easy? This book is the answer to all those questions and more. Forged in the steel of real-world MSP successes and failures, you’ll learn how to sell cybersecurity, simply and easily—even for the techiest tech in the industry.

From how to deal with cyberbullying to the strange, true stories behind Barbie and G.I. Joe, media insider Bill Ratner takes an inside look at our wired-up world in a fascinating book - part memoir, part parenting guide - for the digital age. Landing his first job in advertising at age fourteen, Ratner learned early that the media doesn't necessarily have our best interests at heart.

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.