Ergebnis für "The Trout" in Geschäftsentwicklung & Unternehmertum

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

These are the strategies that built the biggest companies in the world, and made their owners the richest men in the world. Six hours of essential listening for anyone who is interested in business. Includes sections on Steve Jobs and Apple; Bill Gates and Microsoft; MacDonald’s and Ray Croc; Thomas Edison and General Electric; the Coca Cola Company; the Rockefellers and Standard Oil; the Hershey Chocolate Company; Sam Walton and Walmart and Henry Ford of the Ford Motor Company.

This special edition of A Book of Five Rings contains one hour of traditional Japanese flute (shakuhachi) and 43 minutes of music by traditional japanese ensemble. The music appears track by track at the end of the two and a half hour audiobook and is included as wonderful compliment to this dynamic and elegant listening experience. Legendary 17th-century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy.

This is how they did it. These are the strategies and moves that built the biggest companies in the world, and made their owners the richest men in the world. Six hours of essential listening for anyone who wants to make money.

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.