Ergebnis für "The Trout" in Management & Leadership

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

The original American entrepreneur! One of the great historical business leaders shares his observations on making money. A must-listen for anyone interested in business.

These are the strategies that built the biggest companies in the world, and made their owners the richest men in the world. Six hours of essential listening for anyone who is interested in business. Includes sections on Steve Jobs and Apple; Bill Gates and Microsoft; MacDonald’s and Ray Croc; Thomas Edison and General Electric; the Coca Cola Company; the Rockefellers and Standard Oil; the Hershey Chocolate Company; Sam Walton and Walmart and Henry Ford of the Ford Motor Company.

Perhaps one of the most influential and controversial books in history, Machiavelli’s The Prince raises issues that are still debated centuries after its publication. The theories he developed in The Prince were derived from his observation of the successes and failures of the ruling class. The Prince was designed as a practical guide for newly appointed rulers and is required reading for all persons in a position of authority who strive for grandeur in business and politics.

This special edition of A Book of Five Rings contains one hour of traditional Japanese flute (shakuhachi) and 43 minutes of music by traditional japanese ensemble. The music appears track by track at the end of the two and a half hour audiobook and is included as wonderful compliment to this dynamic and elegant listening experience. Legendary 17th-century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy.

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

The timeless original text; required listening for anyone interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits , and outmaneuvers an adversary, and in doing so averts the destruction of battle.

The original American entrepreneur! One of the great historical business leaders shares his observations on making money. A must-listen for anyone interested in business.