Ergebnis für "The Subprimes" in Geld & Finanzen

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

The subprime mortgage crisis has already wreaked havoc on the lives of millions of people, and now it threatens to derail the U.S. economy and economies around the world. In this trenchant book, best-selling economist Robert Shiller reveals the origins of this crisis and puts forward bold measures to solve it.

Learn about subprime lending with iMinds Money's insightful fast knowledge series. Originally, the term subprime lending described any loan that charged less than the prime, or base, rate of interest. This definition, however, has changed over the last twenty years to mean quite the opposite. Now subprime refers not to the interest rate charged, but to the credit worthiness of the loan taker.