Ergebnis für "That's Not My Name" in Wirtschaft & Karriere

That’s Bold of You is a call to unlearn the labels society has put on you—difficult, sensitive, intimidating, crazy, too loud, too quiet, too independent, etc.—and embrace being your own version of “too much”. That’s the part of you that speaks loud and clear to your uniqueness and your willingness to express who you are. It’s the source of your self esteem, your individuality, your standards, and what brings you joy…and it’s time to reclaim its power.

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.