Ergebnis für "Persuasion" in Politik & Sozialwissenschaften

Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams—best known as “the guy who created Dilbert”—recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.

All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct - and often failing as a result - we'd win more arguments if we learned the timeless art of verbal persuasion, or rhetoric.

Applying cutting-edge research in the field of positive psychology - the scientific principles taught in his wildly popular course at Harvard University - Ben-Shahar takes us off the impossible pursuit of perfection and directs us to the way to happiness, richness, and true fulfillment. He shows us the freedom derived from not trying to do it all right all the time and the real lessons that failure and painful emotions can teach us.

From politics and religion to workplace negotiations, ace the high-stakes conversations in your life with this indispensable guide from a persuasion expert. In our current political climate, it seems impossible to have a reasonable conversation with anyone who has a different opinion. Whether...

'It's rare to find a book that is not only intensely personal but deeply practical. Julian Fisher has somehow pulled it off, in this fascinating and engaging guide to the art of influence. Think Like a Spy is a fantastic read, full of eye-opening espionage tradecraft as well as insightful tips...

This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control.

From renowned trial attorney and New York Times bestselling author Gerry Spence: a must own book for every lawyer and business professional seeking to make cutting-edge winning presentations--in court, at work, everywhere, any time. Gerry Spence is perhaps America's most renowned and successful...

Every young lady dreams of a life spent exchanging witty asides with a dashing Mr. Darcy, but how should you let him know your intentions? Seek counsel from this charming guide to Jane Austen's world. Its step-by-step instructions reveal the practicalities of life in Regency England. The Jane Austen Handbook is the perfect companion for fans of her novels and their film adaptations, complete with detailed information on love among the social classes, currency, dress, and nuances of graceful living.

In this book, renowned rhetorical scholar Robin Reames argues that, in today's polarized political climate, we should all care deeply about learning rhetoric. Drawing on examples ranging from the destructive ancient Greek demagogue Alcibiades to modern-day conspiracists like Alex Jones, Reames breaks down the major techniques of rhetoric, pulling back the curtain on how politicians, journalists, and "journalists" convince us to believe what we believe—and to talk, vote, and act accordingly.

On les appelle spin doctors, génies du faire croire, persuadeurs clandestins ou ingénieurs des âmes. Publicitaires, communicants, cinéastes ou propagandistes politiques, ces hommes ont en commun d’être passés maîtres dans l’art de la manipulation de masse. Ils bouleversent les règles du jeu politique, font et défont des élections, fabriquent le consentement, défendent les intérêts d’industries polluantes, influencent à leur insu le comportement de millions d’individus.

Just as today’s observers struggle to justify the workings of the free market in the wake of a global economic crisis, an earlier generation of economists revisited their worldviews following the Great Depression. The Great Persuasion is an intellectual history of that project. Angus Burgin traces the evolution of postwar economic thought in order to reconsider many of the most basic assumptions of our market-centered world.

Propaganda and Persuasion gives you a one-of-a-kind opportunity to explore the powerful, fascinating, and at times dangerous world of influence. Taught by Professor Dannagal G. Young of the University of Delaware, these 12 eye-opening lectures arm you with the tools of effective communication and the insight to understand—and perhaps resist—persuasion in all its forms.

Dark Psychology is one of the foremost powerful strengths at work in the present day, because it is being utilized by most of the effective influencers within the world now. To get it dark psychology, you must accept that each human being has an intrinsic dim side. There are individuals out there who will utilize you for their joy and benefits, even if they deny it. Intellect control is largely widespread, and its impacts can be destroying. In this context, you must have the ability to ensure yourself.

Your argument is valid and you know it; yet once again you find yourself leaving a debate feeling defeated and embarrassed. The matter is only made worse when you realize that your defeat came at the hands of someone's abuse of logic - and that with the right skills you could have won the argument. The ability to recognize logical fallacies when they occur is an essential life skill. Mastering Logical Fallacies is the clearest, boldest, and most systematic guide to dominating the rules and tactics of successful arguments.

From political speeches to TikTok trends, from courtroom dramas to the carefully curated campaigns of global brands, Truth & Persuasion unpacks how influence is crafted, consumed, and contested in today’s world. This is a book for anyone who’s ever wondered why some ideas stick, why certain voices dominate, or how we can cut through the noise to find clarity in an age of viral content and endless opinions.

"Absolutely splendid . . . essential for understanding why there is so much bad thinking in political life right now." —David Brooks, New York Times How to Think is a contrarian treatise on why we’re not as good at thinking as we assume—but how recovering this lost art can rescue our...

Verbal Judo, Second Edition has descriptive copy which is not yet available from the Publisher...

Think Like Socrates doesn’t go into boring details and endless philosophical methodology. It provides you instead with lessons from one of the best philosophers in human history, Socrates, and keeps you hooked as you explore the fascinating techniques of the thinking genius. Socrates is often mentioned as the founder of Western philosophy. He encouraged his students to think for themselves instead of having someone provide the solution. He was an excellent communicator and questioner. He is a human worth examining.

Beyond the Binary is a podcast about how we learn to think about politics — and how that shapes what we believe is possible. Instead of debating sides, each episode examines the systems, incentives, institutions, and narratives that produce polarization in the first place. This show is about political literacy, not persuasion. If you’re tired of team politics and curious about how power actually works, this is a space to slow down, zoom out, and think more clearly.

Per gli antichi le Sirene erano mostri orripilanti, per metà uccelli e per metà donne. Eppure, esse avevano qualcosa che le rendeva irresistibili: la voce, suadente e ammaliatrice. Insieme ad altre figure mitologiche a loro affini come Circe, Calipso ed Elena, le Sirene sono in questo libro le protagoniste della prima tappa di un cammino che, partendo da Omero e a Omero ritornando, si concentra sull'Atene del V secolo, la città della democrazia e della parola.