Ergebnis für "Erinnerungen" in Marketing & Vertrieb

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent twenty-nine years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In Bag Man, Frankfort explains how he built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.

Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world. It is the first book to fully explain how the legitimate business of "direct selling" was turned into pyramid recruiting. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe.

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.

In The Glory of Giving Everything: The Taylor Swift Business Model, author Crystal Haryanto delves into the extraordinary business dynamics behind Taylor Swift's career. This book addresses how Swift has not only revolutionized the music industry but has also created a sustainable brand that resonates deeply with fans. Haryanto provides valuable insights on leveraging personal branding, fan engagement, and innovative marketing in today's competitive landscape.

La petite brique qui a conquis le monde ! On estime que plus de 80 millions d'enfants et 10 millions d'adultes à travers le monde reçoivent ou achètent chaque année une boîte de LEGO. Bien plus que des pièces de plastique à assembler, LEGO est la preuve de l'importance que revêt le jeu pour petits et grands. Ce livre audio raconte l'extraordinaire histoire d'une famille danoise et d'une entreprise mondiale qui, depuis 90 ans, défendent le droit des enfants à jouer et encouragent les adultes à nourrir leur enfant intérieur.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

It’s a raw, real memoir of Rich’s unconventional journey to the top, revealing that the key to sales mastery lies in self awareness and embracing the unknown. Through candid storytelling, Rich shares his transformative path, showcasing how understanding himself fueled his success in building and selling a thriving eCommerce empire to Capgemini. It’s a testament to the power of personal growth intertwined with sales prowess. But it wasn’t all smooth sailing.

In I Was Famous on the Internet, I take you behind the scenes of online fame—not the filtered dream, but the raw truth of what it does to your mind and soul. I went from a broke ex-police officer to a top Udemy instructor earning millions, became an early crypto YouTuber and a Facebook Gaming partner, and burned out until I deleted everything.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.

John Carlton slyly refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees. Other marketers also call John “the most respected writing teacher alive", and the list of well-known marketers who freely reference John as their primary mentor for writing sales messages is just staggering.

In this inspirational corporate history, follow the company's rocket-like growth over its first two decades and meet its major players, such as Tobias Lütke, who co-founded the company in 2004, transitioned from programmer to CEO in 2008, and thereafter steered Shopify to its incredible growth trajectory, relying more on first principles thinking than the business nostrums of MBA classes. Economist and business journalist Larry MacDonald investigates the factors behind Shopify's growth and shares lessons for entrepreneurs, business managers, employees, programmers, policymakers, and investors.

Unlock entrepreneurial success with The Hustler’s MBA: The Business Blueprint of Success by Sean T. Long, MBA. This dynamic guide offers practical strategies and actionable insights from real-world experiences and academic knowledge, designed for both emerging and seasoned entrepreneurs. Whether you’re building a new venture or scaling an existing one, this book equips you with the tools to thrive.

What do fleas, betrayal, and bankruptcy have to do with building a technology business? Everything. In Standing on Shoulders: From Fleas and Failure to Building a Culture of Service in Tech, Sam Sapp shares his raw, unfiltered journey from near-collapse to creating a company built on faith, resilience, and service. From the sting of broken partnerships to the grind of clawing back from bankruptcy papers, from ransomware stand-offs to rebuilding trust in technology, Sam’s story is as much about people as it is about IT. This isn’t a how-to manual.

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and makes a lot of money. This book "pulls the curtain back" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.

There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.

Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.

A story about a former life-long pyramid scam and network marketing skeptic who becomes an industry leader!

This is a history and guide of the misteps and perserverance of Doyle Carver as he went from little or nothing to becoming a seven-figure ecommerce seller. Hear stories from hard times to glorious times with the intent of warning and educating new business people.

Ever wondered what would happen to your life if you just said "screw the rules"? Drayton Bird is one of the world’s best-known copywriters and direct marketing experts, having taught many thousands in 55 countries and worked with some of the world’s biggest organisations. A former member of the worldwide board of Ogilvy and Mather, he was a close associate of the late David Ogilvy - perhaps the most influential advertising man of the 20th century.