What happens when the top AI disruptor in the world of advertising, PJ Accetturo (aka PJ Ace, the “Viral AI Ad Madman”) — founder and CEO of leading AI creative studio and agency Genre AI — sits down to talk shop? You get a fascinating, blunt discussion of how AI is fundamentally transforming the world of big brand and Hollywood studio advertising and production.

PJ and I discuss:

• How Genre AI broke out with its AI-hyper fueled ad for prediction market, Kalshi – an ad that was viewed tens of millions of times. Since then, Oracle, Popeyes, Qatar Airlines have chosen Genre – and now, so do major Hollywood studios. You’ll learn why (hint: it’s a race to quality; not to the bottom).
• Why PJ turned down the opportunity to produce a massive Super Bowl ad.
• AI’s power to slash production costs & time-frames, without sacrificing quality. PJ walks us through the overall production process. Where AI shines. And where AI has limitations.
• The unchallenged power of human creativity for high quality ideation, pre and post-production. PJ’s team includes top directors and talent from film & television — critical differentiators from other AI studios. And he doesn’t expect that to change.

35 minutes. Zero fluff. Total insight.

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Check out Peter and his firm Creative Media
Check out Peter's LinkedIn bio here.
And send feedback to bizdev@creativemedia.biz.

What happens when Google’s head of entertainment content & platforms, Jon Zepp, sits down to talk shop? You get one of Big Tech’s leading AI “insiders” whose focus is to work with the creative community — and to overcome friction, and focus instead on unlocking new creative possibilities.

I interview Jon about it all in this episode. He deeply respects Artists — is one of the sharpest minds I know — and is a true lover of the world of entertainment and content.

Jon and I discuss:

• Google’s Creative Partnership with Filmmakers Darren Aronofsky and Doug Liman: Why those Auteurs behind classic films like “Black Swan” and “Swingers” chose to work with the biggest AI/Tech company on the planet — and how they overcame understandable Artist trepidation.
• Google’s New 100 ZEROS Project: It’s an eye-opening new creative direction for Google. And just in time for the Academy Awards, 100 ZEROS has a small co-production role in 9-time Oscar nominated film “Sentimental Value” — a relationship that, interestingly, has nothing to do with AI.
• AI’s Unlock of a New 4th Dimension of Storytelling: Jon lays out an “a-ha” moment for me, in terms of understanding new creative possibilities unlocked with AI (which still keeps human artists/creatives firmly in control).

45 minutes. Zero fluff. Total insight.

Sign up for the companion "the brAIn" newsletter via this link.
Check out Peter and his firm Creative Media
Check out Peter's LinkedIn bio here.
And send feedback to bizdev@creativemedia.biz.

Creative Media's Peter Csathy and Andy Beach, former Microsoft CTO and Head of AI Strategy (Media & Entertainment), discuss: (1) Disney's $1 billion investment into OpenAI; (2) Apple's decision to partner with Google for Apple Intelligence; (3) Microsoft's new AI Publisher's Content Marketplace; (4) Matthew McConaughey's efforts to trademark himself for AI purposes (alright, alright, alright!); and (5) the true meaning (and ramifications) of creative "control" in an increasingly generative AI world.

You can learn more about Andy Beach via his Substack "Engines of Change: Technology, Media, and the Attention Economy."

Sign up for the companion "the brAIn" newsletter via this link.
Check out Peter and his firm Creative Media
Check out Peter's LinkedIn bio here.
And send feedback to bizdev@creativemedia.biz.