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The Commerce Collective

The Commerce Collective

Von: Deanah Baker
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The Commerce Collective is a podcast hosted by Deanah Baker that explores the future of retail and the sophisticated "art of the buy". Drawing on her experience as a former Walmart senior executive overseeing $25 billion in P&L, Deanah hosts deep-dive conversations with high-growth CPG and B2C leaders to dissect the strategies behind product innovation, omnichannel scaling, and go-to-market execution. From the mechanics of multi-billion-dollar brand launches to the evolution of the modern shopping experience, the show provides founders and executives with the strategic blueprints and insider perspectives necessary to master the complexities of today’s global retail landscape.

© 2026 The Commerce Collective
  • Ep. 1 - Managing AI Anxiety: People-First Tech Integration
    May 13 2026

    The pace of technological change is no longer measured in years or months, but in days, leaving many leaders feeling like they are perpetually behind before the work day even begins. When businesses are forced to move faster while simultaneously rethinking their entire workforce skill set, the traditional "check-the-box" approach to software adoption fails. Cheryl Yarbrough, VP of Partnerships at New Nexus Group, joins the show to discuss how to guide a corporate team through the "Wild West" of AI integration without creating a culture of anxiety.

    In this first episode of The Commerce Collective we sit down to discuss the necessity of moving beyond technical stacks to focus on the ground-level human experience of adopting new tools. We get into specific strategies like utilizing low-risk use cases for meeting prep and client communication, the shift from formal training to "granting permission" to fail, and the emerging role of early adopters as natural organizational leaders. Cheryl shares her philosophy on why AI should be treated like a highly capable but unaccountable summer intern, requiring constant human oversight and context to remain effective.

    The unglamorous truth of AI adoption is that it often exposes existing organizational gaps faster than it solves them, and the risk of "flattened thinking" is real when everyone uses the same prompts. Practical progress comes from carving out fifteen minutes of "scroll time" to experiment with simple tasks, like meal planning or grocery lists, to build the muscle of curiosity. Viewers will walk away with a framework for identifying where AI can act as a productivity multiplier rather than a replacement for the unique competitive advantage of human experience.

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    27 Min.
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