Alex Horton is an entrepreneur, learning designer, and creative operator working at the intersection of climate transition, workforce development, and culture. He is the founder of econome and its flagship platform Brightline, which partners with industry, government, and communities to design practical pathways from legacy sectors into clean energy, renewables, and emerging climate-tech roles.

Alongside his work in workforce transition, Alex is the creator of The Big BBQ, a large-scale cultural project using food, events, and storytelling to bring people together around shared Australian identity, creativity, and community impact.

Alex also develops social-first creative projects exploring the modern creator economy, brand collaboration, and the realities of “the come-up,” blending storytelling with commercial strategy. He is known for translating complex systems into clear, actionable frameworks that span skills pipelines, partnerships, and cultural narratives with a focus on relevance, scale, and long-term impact.

connect with Alex

instagram: www.instagram.com/alexanderjhorton

linkedin: www.linkedin.com/in/alexanderhorton94

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📺watch and subscribe on youtube

in this episode, Alex Horton and i go from college boot-scootin’ to climate action, and somehow it all makes perfect sense. we talk about how he fell into entrepreneurship by accident, why the lack of a “set path” messes with your head and how comparison can quietly poison your confidence when your mates are stacking milestones. we get into purpose without the cringe, intuition without the fluff and why self-expression (through rapping) can be one of the fastest ways to find your tribe and integrate your shadow. we also go deep into carl jung, leadership under pressure and the real work behind building something that serves community - not ego. if you’ve been trying to “figure it out” while feeling behind, this episode will ground you and light a fire at the same time. enjoy 💙

what we explored this episode

00:00 from college to climate action

04:04 the accidental entrepreneur

09:55 no set path, no structure and a lot of identity pressure

15:44 finding your north star and why meaning beats security

21:56 connecting to intuition and treating your work like a craft

32:58 the power of self-expression through music

36:50 “to be cringe is to be free”

43:22 carl jung and why patterns run your life until you see them

47:26 leadership and self-awareness in business

55:32 climate action and reskilling at scale

58:28 what “liberated” means to Al

some takeaways

entrepreneurship often starts as a “follow the thread” moment, not a master plan

comparison is human, but it can turn into a quiet threat response in your body

purpose is built through action, conversations, and repetition, not one lightning bolt moment

your intuition gets sharper the more you practice listening to it

journaling helps you separate your voice from everyone else’s noise

treat your professional skill as a craft, not a ladder

self-expression is not a hobby, it’s a pathway to integration

putting work out early helps you grow faster and find your people faster

making the unconscious conscious changes how you lead, decide and respond under pressure

liberation is waking up excited, even when the day includes hard problems

connect with me

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lots of love,

david 💙