Bhavishya Ramchander is the CEO at Reloom, a platform where conscious consumers meet verified, sustainable fashion brands. Founded in 2025 they’ve been featured in Forbes, Business Insider, Vogue Europe and at the Drapers Conscious Fashion Summit, they already have over 20 verified brands on the platform.

In this episode, Vishy shares what today’s fashion consumers really want when it comes to sustainability—and why good intentions alone aren’t translating into purchases. She breaks down the key barriers holding shoppers back, and reveals how brands can turn transparency, data, and circular models into real commercial advantage.

Hit PLAY to hear:

• Why shoppers say they want sustainable fashion—but still buy fast fashion 👀
• The 2 biggest barriers killing sustainable sales (and how to fix them)
• How adding the right data to product pages can boost conversions 📈
• Why sustainability should be treated like a product feature—not a marketing message
• The resale opportunity most fashion brands are still missing ♻️
• How upcoming regulations could become your biggest competitive advantage 🚀

Dive in:

[05:57] "Sustainable Fashion: Price & Trust"

[09:22] "Sustainable Shopping by Values"

[12:25] Sustainability: Asset, Not PR Stunt

[16:47] "Sustainability Data Boosts Conversions"

[17:31] "Resale Market and Circular Design"

[23:40] "Plan Early for Brand Success"

[25:40] Listen to Vishy’s Top Tips!

[29:57] Episode sponsored by Reloom. Visit the Reloom website.

Full episode notes here: https://ecmp.info/589

Episode sponsored by Reloom. Visit the Reloom website.

Luke Bream is the Chief Executive and Co-founder at Valentte, sellers of organic skincare and home fragrance. Founded on a market stall in 2011, they now do £25 million via their WooCommerce store and some on Amazon.

In this episode, Luke shares the story behind Valentte’s journey from a small market stall to an 8-figure eCommerce brand, including the pivotal decisions that accelerated their growth. He explains why the team keeps marketing in-house, how they approach scaling paid ads and creative testing, and what founders must change in their leadership to grow a business from millions to $100M and beyond.

Hit PLAY to hear:

• How Luke scaled Valentte from a market stall to £25M in eCommerce revenue 🚀
• The £50k loan + Facebook ads decision that triggered explosive growth
• Why Luke believes most brands should run their ads in-house (not with agencies)
• The creative testing strategy behind ad accounts running thousands of ads
• How Valentte gets 80% of orders from returning customers 🔁
• Why AI changes the game for eCommerce execution — and what it still can’t replace 🤖

Key timestamps to dive straight in:

[05:48] Breaking Business Growth Limits

[07:54] "Scaling: A Personal Business Choice"

[10:36] "Challenges in Scaling Growth"

[14:31] Reducing Complexity in Manufacturing

[19:16] In-House Creative: Key to Ads

[20:17] "Ad Strategy Requires Scale"

[23:34] "Embracing Iteration and Letting Go"

[26:45] Listen to Luke’s Top Tips!

Full episode notes here: https://ecmp.info/588

Katie Ward is the Managing Director at Microbz, a natural microbial solutions business. Founded in the 2000s and rebranded in 2024, they are on track for around £1million this year across their Shopify store & partner network.

In this episode, Katie shares how they’ve grown in one of the most competitive supplement markets by focusing on real customer pain points, building trust before pushing subscriptions, and expanding lifetime value through a “probiotic life” strategy. It’s a candid conversation about balancing mission and margin, managing multiple channels, and scaling sustainably without compromising your values.

Hit PLAY to hear:

• How Microbz scaled toward £1M in revenue without slashing their product range 💰
• The smart way to introduce subscriptions after 2–3 purchases (and boost LTV) 🔁
• Why starting with customer pain points beats leading with brand vision every time 🎯
• How to balance D2C, Amazon, B2B & agriculture without losing focus 🌱
• The unexpected growth upside of sticking to your mission over “expert” advice 🚀
• How giving away a free cleaner can unlock a whole new category sale 🧴

Key timestamps to dive straight in:

[03:58] Nature's Solution for Wellbeing

[07:21] Microbial Fermentation and Herbal Remedies

[11:32] "Managing Business Complexity Effectively"

[13:29] "Healthy Soil, Nutritious Life"

[18:25] "Probiotics: Educating and Building Trust"

[20:36] Listen to Katie’s Top Tips!

Full episode notes here: https://ecmp.info/587