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I paid $200,000 for 12 hours in a boardroom with Alex Hormozi. Here's why it's worth it. In this episode, I will break down the Alex Hormozi workshop experience with raw honesty. Not the polished highlights. Not the "here are the 10 lessons." This is the unfiltered conversation about what actually happened, why the investment made sense, and what specific insights are worth implementing immediately if you're building an ecommerce brand.

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Timestamps:

0:00 - Intro: $200K Workshop Deep Dive
1:00 - Why Sasha Paid $200K (Decision-Making Process)
3:00 - Identifying Which Mentors to Learn From
5:00 - The Paradigm Shift Concept
7:30 - Hamen's Observation: Alex Getting Challenged
9:00 - The "End Game" Framework
11:00 - Why This Investment Makes Mathematical Sense
13:00 - Risk Vs. Reward in Mentorship
15:00 - Charlie Munger's Approach: Remove the Ways You Die
17:00 - Immediate Tactical Value ($1M in 4-6 weeks)
19:00 - Long-Term Philosophy Shifts (3-10X in 12 months)
21:00 - 12 Hours of Focused Work (What That Looks Like)
23:00 - 60 Pages of Notes (What Was Captured)
25:00 - Learning From Problems That Aren't Your Niche
27:00 - **The #1 Thing Ecommerce Founders Get Wrong**
30:00 - Brand As Your Only Moat (Why Products Get Copied)
32:00 - The KFC Secret Recipe Principle
34:00 - Why Organic Testing Beats Paid Guessing
36:00 - How Top Brands Actually Operate
38:00 - The Two Games You Can Play (Exit vs. Cash Flow)
41:00 - The Lumi Example ($950M Exit)
43:00 - When to Optimize for Cash Flow vs. Exit
45:00 - Revenue Retention & Repurchase Rate (The Real Metric)
47:00 - "How Do You Want to Run This Business?" (The Key Question)
49:00 - Why Most Founders Play the Wrong Game
51:00 - Knowing Your Rules Before You Start Running
53:00 - Summary & Call for Part Two
55:00 - Final Thoughts

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About This Podcast:
Real lessons from real experience. We break down what actually works in eCommerce, what doesn't, and why. No theory, just practical frameworks you can implement immediately.

#ecommerce #ecom #fear #mindset #barriers #startup #entrepreneur #action #knowledge #investing #scam #mentorship #community #education #resultsdriven #takingaction #businessfundamentals #founder #sidehustle

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

I paid $200,000 for one day in a boardroom with Alex Hormozi and 9 other founders. Here are the 10 lessons I extracted that could be worth millions to your business. This isn't a summary of his YouTube videos. This is what you see when you're in the room with one of the highest-performing entrepreneurs in the world for 12+ hours straight. The energy, the focus, the way his team operates, the specific frameworks he uses with each founder—this is the stuff that changes how you think about business entirely.
If you're serious about scaling, these 10 lessons will reshape your approach to almost everything you do.


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Connect with Sasha:

Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

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Timestamps:

0:00 - Intro: $200K for One Day in a Boardroom
0:55 - The Cost of Ignorance (Why This Investment Mattered)
2:00 - Identifying and Accessing Top-Tier Mentors
4:00 - How to Select the Right People to Learn From
6:00 - What Actually Happened in the Boardroom
8:00 - The Nine Founders & Their Different Problems
10:00 - What Made This Different Than Online Courses
12:00 - The Observation Process (What Sasha Noticed)
15:00 - Why Tactical Value Isn't the Real ROI
18:00 - The Two Types of Value From High-Level Experiences
20:00 - Alex's Team & How They Operate
22:00 - What Changed in Sasha's Thinking
25:00 - The Problem Diagnosis Process
28:00 - How Elite Performers Think Differently
30:00 - The Sequencing & Action Plans
32:00 - Observable Patterns in How Business Works
35:00 - What Sasha Will Implement From This
38:00 - The Paradigm Shift Concept
40:00 - How to Know When Your Thinking Has Changed
42:00 - Past Paradigm Shifts in Sasha's Business
44:00 - Why Exposure Matters More Than Information
46:00 - The Compounding Effect of High-Level Thinking
48:00 - What To Do If You Can't Afford $200K Events Yet
50:00 - Building a Business That Can Afford This Level
52:00 - The Real ROI (Results Over Next 6 Months)
54:00 - Final Thoughts & Key Takeaways
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About This Podcast:
Real lessons from real experience. We break down what actually works in eCommerce, what doesn't, and why. No theory, just practical frameworks you can implement immediately.

#ecommerce #ecom #fear #mindset #barriers #startup #entrepreneur #action #knowledge #investing #scam #mentorship #community #education #resultsdriven #takingaction #businessfundamentals #founder #sidehustle #fear-to-action

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

What's stopping you from starting your ecommerce business? It's not money. It's not lack of opportunity. It's fear.

In this episode, Sasha and Hamen address every excuse, every doubt, every "what if" that keeps people paralyzed. They've heard them all. And they're calling you out on them. Because the truth is: these fears aren't real. They're just the result of not having knowledge, experience, or exposure to people who are actually doing it. This episode is about stripping away the doubt and replacing it with clarity. By the end, you'll understand exactly what's actually possible—and what's been holding you back.


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Connect with Sasha:

Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

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Timestamps:

0:00 - Intro: What's Stopping You From Starting?
0:55 - Why Most People Don't Start (Fear)
2:20 - The Role of Knowledge and Experience
3:45 - Sasha's Personal Fear Journey
6:00 - Fear #1: "What if eCommerce just doesn't work?"
7:30 - How Exposure Eliminates Fear
9:15 - The Logic vs. Experience Debate
12:00 - Fear #2: "What if I spend money on ads and make no sales?"
14:20 - Knowledge vs. Gambling
15:45 - Fear #3: "What if I lose my money?"
17:30 - The Real Fear (Lack of Control)
19:00 - Money Mindset Shifts
21:00 - Fear #4: "What if I invest in a program and don't get value?"
25:00 - How to Spot Real Communities vs. Scams
27:45 - Proof of Results (The Best Insurance)
29:30 - Fear #5: "What if I pick the wrong product?"
31:15 - Product Selection Framework
33:45 - Fear #6: "What if it takes 12-18 months?"
36:00 - The Timeline Reframe
37:45 - What Else Will You Be Doing in 12 Months?
39:15 - Fear #7: "What if I'm not smart enough?"
41:00 - Education vs. Intelligence
42:15 - The One Investment That Matters (Yourself)
43:15 - Act First, Clarity Comes Later
44:45 - The One Question to Ask

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About This Podcast:
Real lessons from real experience. We break down what actually works in eCommerce, what doesn't, and why. No theory, just practical frameworks you can implement immediately.

#ecommerce #ecom #fear #mindset #barriers #startup #entrepreneur #action #knowledge #investing #scam #mentorship #community #education #resultsdriven #takingaction #businessfundamentals #founder #sidehustle #fear-to-action

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/