Your Open House Isn’t Failing — Your Strategy Is...
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Your Open House Isn’t Failing — Your Strategy Is...
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Most agents measure the success of an open house by one thing:
Did the house sell?
That’s the wrong metric.
In this episode, we break down how to turn open houses into a repeatable lead generation system — not just a one-hour event.
We walk through:
• How to prep before you unlock the door
• What to bring so you’re positioned as the expert
• Exactly what to say to start meaningful conversations
• And most importantly — how to follow up so no opportunity slips through the cracks
Open houses don’t fail because of traffic.
They fail because of a lack of strategy.
When you shift the goal from “selling the house” to “meeting people and having conversations,” everything changes.
If you’ve ever walked away from an open house thinking, “Nothing came from that,” this episode is for you.
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