In today’s episode, we’re building on yesterday’s conversation about why evergreen courses feel harder to sell in 2026… and we’re talking about what’s working instead.

Cohort-style courses.

Not because they’re trendy.
Not because evergreen is dead.

But because the market has shifted.

Information is no longer scarce. AI can generate strategies instantly. Content is everywhere. Buyers are overwhelmed.

So if information isn’t the value anymore…

What is?

Implementation.
Momentum.
Accountability.
Transformation.

In this episode, I explain why cohort experiences meet that need and why they are winning right now for digital entrepreneurs.

I also share how I’ve been using cohort-style delivery since the very beginning of my business… long before I even had language for it… and how launching my program The Digital Clutter Cure six times in two years generated over $200,000 in revenue and built the loyal student base that still supports my business today.

In This Episode, You’ll Learn:

• The difference between a cohort experience and a traditional evergreen course
• Why information alone no longer drives buying decisions
• How cohort energy reduces overwhelm and increases completion
• The power of accountability and shared momentum
• Why milestones create transformation more effectively than modules
• How launching structured cohorts can create repeatable revenue rhythm

A Key Shift to Consider

Cohort-style courses are not just about adding live calls.

They represent an identity shift.

You move from being a course creator…
to becoming an experience leader and guide.

Instead of asking, “What modules should I record?”
You ask, “What milestones must my students hit to experience transformation?”

Modules organize information.
Milestones organize progress.

And transformation is what today’s buyers are truly looking for.

A Question to Reflect On

If your current offer feels harder to sell, ask yourself:

Is it designed as a content library… or as a guided pathway?

Because transformation comes from milestones, not modules.

In tomorrow’s episode, we’ll get practical. I’ll walk through how I intentionally design cohort-style offers, including length, structure, pricing, and how to know if you’re ready to launch one.

And remember… clarity and impact come from action.

Submit your question for our From Purpose to Impact podcast series and be entered into a special listener giveaway.

Share what's holding you back from launching your business, offer, or next idea. Selected questions will be answered on the podcast, and all submissions are entered for a chance to receive access to programs designed to support your journey.

Submit your question at youronlinebusinessmentor.com

Access resources and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

https://instagram.com/lydiamartinbiz

https://youtube.com/@lydiamartinbiz

https://launchwithlydia.substack.com

In this episode, we’re talking about something many course creators are quietly feeling:

Evergreen courses are harder to sell right now.

But here’s the truth… courses are not dead.

The traditional, information-heavy, DIY delivery model is what’s struggling.

We’re living in what many are calling a trust recession. Information is everywhere. AI can generate strategies instantly. YouTube tutorials are endless. Buyers are overwhelmed.

And when information is abundant, it is no longer the differentiator.

Transformation is.

In this episode, I break down:

• Why information alone is no longer enough
• The real reason completion rates in evergreen courses are low
• How overwhelm is impacting today’s buyers
• Why students are looking for guidance, context, and accountability
• The identity shift from course creator to experience leader

I also share a behind-the-scenes example from my own Kajabi course, Countdown to Launch, and what changed when I shifted it from a traditional evergreen format to a live cohort-style experience.

The results were dramatic.

Completion rates increased.
Momentum improved.
And students experienced real transformation.

That shift reinforced something powerful:

People don’t just want modules.
They want momentum.

In This Episode, You’ll Learn:

• What the “trust recession” means for digital entrepreneurs
• Why evergreen courses feel heavier to sell in 2026
• The difference between modules and milestones
• How cohort energy increases engagement and implementation
• Why the delivery model, not your expertise, may be the real issue

Key Takeaway

If your evergreen course feels harder to sell…

The problem may not be your content.

It may be your delivery model.

Today’s buyers want:

• Context
• Accountability
• Guided implementation
• A clear pathway forward

Transformation comes from milestones, not modules.

Tomorrow, we’ll go deeper into what an experience-led offer actually looks like, including how launching structured cohorts can create more predictable revenue and stronger student outcomes.

And remember… clarity and impact come from action.

Submit your question for our From Purpose to Impact podcast series and be entered into a special listener giveaway.

Share what's holding you back from launching your business, offer, or next idea. Selected questions will be answered on the podcast, and all submissions are entered for a chance to receive access to programs designed to support your journey.

Submit your question at youronlinebusinessmentor.com

Access resources and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

https://instagram.com/lydiamartinbiz

https://youtube.com/@lydiamartinbiz

https://launchwithlydia.substack.com

If you’ve ever felt frustrated about starting each month at zero in your online business, this episode is for you.

In the early years of my business, most of my revenue came from live launches, courses, and workshops. And it worked. But once my business became our sole source of income after retiring my husband, the revenue roller coaster started to feel heavier.

In this episode, I share how I shifted from relying mostly on live launches to building layered, predictable revenue through:

• A focused membership model
• Aligned affiliate marketing
• One core cohort-style offer

You’ll hear how my revenue mix evolved over time, why trust-based income matters, and how designing your business intentionally can create stability for your family.

This isn’t about chasing passive income.

It’s about building a thoughtful revenue mix that supports your life and your impact.

In This Episode, You’ll Learn:

• Why live launches built my foundation but not my stability
• How my membership became the heartbeat of my business
• The difference between passive income and trust-based income
• How affiliate marketing grew from 3% to 30% of my revenue
• Why one core offer is more powerful than constantly creating new ones
• The key questions to ask when designing predictable revenue

Key Takeaway

Predictable revenue doesn’t happen by accident.

It happens when you:

• Focus on one core offer
• Build strong relationships
• Layer in aligned income streams
• Design your business intentionally

Want my complete affiliate marketing blueprint?

Go to https://launchwithlydia.com/blueprint

You don’t need a huge audience for this to work.

You need consistency and connection.

If You’re Building an Online Business…

Ask yourself:

What percentage of my income depends on launching?
What percentage depends on trading time for money?
What percentage is recurring?

And how do I want this mix to look two years from now?

I'd love to support you in your journey.

Remember… clarity and impact come from action.

Submit your question for our From Purpose to Impact podcast series and be entered into a special listener giveaway.

Share what's holding you back from launching your business, offer, or next idea. Selected questions will be answered on the podcast, and all submissions are entered for a chance to receive access to programs designed to support your journey.

Submit your question at youronlinebusinessmentor.com

Access resources and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

https://instagram.com/lydiamartinbiz

https://youtube.com/@lydiamartinbiz

https://launchwithlydia.substack.com