Over the past few months, I’ve had the joy of coaching a group of incredible business owners through the process of launching their very first podcasts inside Podcast Launch Lab. And I learned SO much along the way.

In this episode, I’m sharing the 4 biggest lessons that came up during our time together—things that will help you get out of your head and into action.

We’ll cover:

-Why your podcast doesn’t have to stay the same forever

-How to handle the fear of being seen and heard

-The honest truth about time, consistency, and making space to show up

-When to DIY… and when it’s okay to get help

This is a super honest, encouraging episode packed with stories from behind the scenes—and hopefully, it gives you the nudge you need to take your next step.

🎧 Resources + mentions:

-[Podcast Launch Lab] https://www.sherrysutton.com/podcastlaunchcourse (starts Feb 6, 2026!)

-Riverside.fm (my favorite recording tool)

-Captivate.fm (for hosting)

-Canva (for simple, professional graphics)

Watch the full episode here on YouTube or listen on your favorite podcast platform.

Timestamp:

00:00 Introduction to Your Marketing Mentor

00:59 The Power of Podcasting for Small Businesses

02:04 Key Takeaways from the Podcast Launch Lab

02:34 Adapting Your Podcast to Your Business Strategy

05:58 Overcoming the Fear of Speaking

09:31 The Commitment Required for Consistent Content Creation

12:59 Is DIY Podcasting Right for You?

19:25 Conclusion and Upcoming Podcast Launch Lab

Tired of posting with zero traction?

In this episode, I’m teaching you how to ditch the marketing mayhem and build a visibility plan that actually gets results. No more throwing content at the wall and hoping something sticks.

📌 Timestamps:

• 00:00 – Introduction: Overcoming Marketing Struggles
• 00:47 – The Post and Pray Cycle
• 01:37 – Building a Visibility System
• 03:37 – Three Pillars of a Successful Visibility Plan
• 05:58 – The Brand to Bank Accelerator
• 07:50 – Conclusion: Plan for Success in 2026

What you'll learn:

• Why “posting and praying” keeps you stuck
• The real reason most experts struggle with visibility (hint: it’s not lack of content)
• My proven 3-pillar visibility system: Clarity, Consistency, and Conversion
• How to map your next 90 days of content with ease
• The mindset shift that turns stress into a strategy

🎁 Grab your FREE 2026 Visibility Planner:

Comment “PLAN” below and I’ll send it straight to you!

✨ Get on the waitlist for the Brand to Bank Collective — launching January 20th!

Resources Mentioned:

• ✅ 2026 Visibility Planner (Comment PLAN below to grab it)
• 🧭 Brand to Bank Collective – Doors open soon!

🎙️ Subscribe, rate & review the podcast — and don’t forget to share this episode with a friend who needs a visibility plan that actually works!

✨ Watch the full episode here on YouTube or tune in on your favorite podcast platform.

XO,

Sherry, Your Marketing Mentor

Feel awkward or cringey every time you hit record? You’re not alone—and this episode is going to change everything.

In this episode of Your Marketing Mentor Podcast, I’m breaking down the real reason video marketing feels so overwhelming for so many entrepreneurs—and how to finally create short-form videos for social media that actually sell your offers (without you having to sell your soul).

Whether you're camera-shy, overthinking every word, or just flat-out stuck in perfectionism, I’m giving you a simple, authentic approach to showing up on video with clarity, confidence, and consistency.

You’ll learn:

• Why you don’t need to be an influencer (or dance on TikTok) to grow your business with video
• How to ditch the performance mindset and connect through conversation instead
• The 3 C’s of video success (Clarity, Confidence & Consistency)
• The mindset shift that helped me show up on video—hat hair and all 😉
• Why stories sell and scripts repel—and how to craft video content that builds trust and converts
• My favorite tools and tricks for batch recording without burnout

PLUS: I’m sharing a sneak peek into my new Real and Ready program—an easy, fun, and done-for-you way to record 3 MONTHS of video content in just 90 minutes.

🎁 Free Download: Want to plan and film 3 short videos this week that actually sell?

Email me the word VIDEO at sherry@sherrysutton.com and I’ll send you my free 5-minute training + checklist that walks you through it step-by-step.

⏱️ Episode Chapters

Use these timestamps to skip to your favorite part:

00:00 – Introduction to Video Marketing Challenges
02:46 – The Three C's of Video Success
05:51 – The Importance of Storytelling in Marketing
08:36 – Conclusion and Call to Action

💡 This episode is for you if:

• You feel nervous or self-conscious on camera
• You want to use Reels or TikToks to market your business but don’t know where to start
• You’re tired of marketing that feels fake, forced, or inauthentic
• You want to build connection, not just followers

🎬 Watch this episode on YouTube
🎧 Listen on Spotify, Apple Podcasts, or wherever you tune in

🚀 Let’s Talk Podcast Launch Lab

Want to go from idea → recording Episode 1 → launching by January 1, 2026? That’s what the Podcast Launch Lab is built for. Here’s what you get:
8 weeks of hands-on coaching + live sessions

In-studio and online classes covering strategy, tech, branding, thumbnails, show notes, the works

Done-for-you assets: intro/outro, episode 1 audio/video edited, thumbnails, reels, 10-episode content calendar, marketing plan, guest system, and more

Weekly meetings (online + in-person) from Oct 3 → Nov 21, 2025, then your launch Day is Jan 1, 2026

👉 Let’s Make It Happen

Ready to stop planning and actually launch?
Learn more here: www.sherrysutton.com/podcastlaunchcourse