Your Best Customer Is a Bot? The Wild Reality of Agentic AI
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Your Best Customer Is a Bot? The Wild Reality of Agentic AI
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"The worst part about agentic commerce is that, unfortunately, these are the best customers you will ever get. These people are 100% intending to purchase."
This episode features a deep dive into the future of agentic commerce, exploring how autonomous AI agents are moving beyond simple searches to actually making purchases on behalf of consumers. Robbie MacDiarmid from CMSPI joins me to discuss the technical challenges of securing bot-driven transactions, and the necessity of new payment protocols to handle this automated traffic. We examine the friction between traditional fraud prevention, which has spent years trying to block bots, and a new reality where these agents might actually be a merchant's most valuable, high-intent customers.
From biometric authentication and "proof of work" to the potential for AI to handle the "toil" of daily life like grocery shopping and doctor appointments, this conversation provides a professional look at how the fintech landscape must adapt to a world where bots, not humans, are clicking the buy button.
