Jonathan Strack

Chief Executive Officer

Strack, Inc.

Web: www.strackinc.com

Emai: info@strackinc.com

YouTube: https://facebook.com/strackincorporated

Instagram: https://www.instagram.com/strack_inc/?hl=en

Facebook: https://www.facebook.com/strackincorporated/

TikTok: https://www.tiktok.com/@strack_inc

LinkedIn: https://www.linkedin.com/company/strackinc

Jonathan Strack is CEO of Strack, Inc. headquartered in Fairburn, GA. He started his career at Strack, Inc. at 12 years old as a laborer and worked his way up through the business as an operator, superintendent, project manager, vice president, president, and now as CEO.

Being raised in the business and serving the company in all aspects of the work, Jonathan is known by his employees for truly leading the team from the front line and using his generosity and kindness towards all people as a direct example.

Dave Bradford

dave.bradford@certuspest.com

Certus Pest

https://www.certuspest.com/

Dave Bradford is the CEO of Certus Pest, a leading pest control company recognized for high growth and exceptional customer service. With decades of leadership experience, Dave is a strategy-shaping visionary in the home services industry. Dave was appointed CEO of Certus Pest Control in July 2022, after joining as CFO in September 2021. Before Certus, Dave held leadership positions at Environmental Pest Service and Spirit Airlines. He brings extensive experience in corporate finance and operations from high-growth, route-based service companies. Dave is also a Certified Public Accountant.

In this episode of Your Advantage Play® with guest Greg Schroeder, I sat down with Greg Schroeder, who built and sold Comergence Compliance - a company that became the “mortgage police” after the 2008 housing crisis. Greg shares how he turned industry chaos into opportunity, landing major clients like Citigroup, and the importance of staying focused and building your business with the end in mind. His story is a masterclass in planning your exit, knowing your value, and seizing that second bite of the apple. Don’t miss these takeaways for every entrepreneur looking to build a sellable, standout business!

Here are 3 key takeaways for any founder or business operator thinking ahead to a future exit:

• Build to Sell from Day One: Greg shared that every decision, from accounting to operations, was made with a potential exit in mind - making due diligence and acquisition conversations so much smoother down the road.
• Land Flagship Clients for Market Credibility: Signing Citigroup was a game-changer. With a big name on board, client acquisition accelerated as credibility and urgency in the industry soared.
• Stay Focused - Avoid Distractions: As tempting as it was to expand into adjacent markets, Greg emphasized that sticking to your core business keeps you efficient, lean, and more valuable to acquirers (something he attributes to his own successful exit).

If you’re building a business—especially in a regulated or niche industry—Greg’s journey is proof that a smart, focused playbook pays off.