On the sixteenth episode of Candid Creative, Antonio continues the conversation with Ethan about growing your content channels, increasing watchtime, and the value of storytelling.

• It’s hard to promote your own content when it’s not very good.
• SEO is not enough — you have to promote your content.
• Once you get the 100 subscribers, you need to focus on making your content super high-quality.
• Craft stories so that people will watch your videos to the end.
• Once you have an audience, it’s easier for people to come back for a connection with you.
• Hopefully, the work you do on YouTube can feed back into your Instagram.
• The thing that matters is watch time.
• You have to have a story that hooks people into it.
• The story is:
  • Context
  • Conflict
  • Resolution
• You know when you hear a good storyteller.
• It’s not the same as performance arts, but a lot of the same principles translate.
• Engagement is king.
• You need to use emotion to draw people to your personality.
• Write down your personality traits: figure out who you are.
• It’s not easy to have personality and tell stories, but that’s how you succeed.

Find Ethan at his socials:

YouTube: https://www.youtube.com/channel/UCih-1haX7so5ouZVcNdU30g

Ethan says to follow his other socials from his YouTube

Follow Antonio on IG: @imantonioruiz.

Subscribe to The Candid Creative on YouTube
https://www.youtube.com/channel/UCKtnKlravLReQKvx56Ir58A