You Don’t Need a Niche. You Need a Stand. Titelbild

You Don’t Need a Niche. You Need a Stand.

You Don’t Need a Niche. You Need a Stand.

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 If you’re a new life coach feeling stuck trying to “figure out your niche,” this episode will shift everything.

In this short Ask a Coach episode, Trista challenges the idea that clarity and confidence come from precision. Instead, she introduces a powerful concept inspired by the work of Steve Chandler: coaches don’t need a niche—they need a stand.

A stand creates energy. A stand builds trust. A stand gives people a reason to follow you.

This episode is for coaches who are tired of waiting to feel ready and are ready to lead—imperfectly, courageously, and intentionally.

In This Episode, You’ll Learn:
  1. Why trying to nail your niche often keeps you stuck
  2. The difference between a niche and a stand—and why a stand matters more
  3. How conviction creates confidence (not the other way around)
  4. What it really means to lead yourself as a coach
  5. How to define what you stand for without overthinking it

Key Takeaways:
  1. Confidence is built through commitment and action
  2. Emotional resilience is a skill, not a personality trait
  3. You don’t need to fix yourself before you move forward
  4. Leadership starts when you stop waiting for certainty
  5. People follow clarity, not perfection

Quote from the Episode:“People don’t follow niches. They follow clarity. They follow certainty. They follow someone who is willing to take a stand.”

If this episode resonated, ask yourself one powerful question today:

What do I stand for strongly enough that I’m willing to say it out loud?

And then start there.


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Have an idea for a show? Email me at trista@tristaguertin.com
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