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XR Today

XR Today

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XR News and Insights for Today, and Tomorrow XR Today reports on the latest virtual reality, augmented reality, mixed reality and metaverse industry news and marketplace trends. Every day our tech journalists uncover the hottest topics and vendor innovations shaping the future of work.Our coverage is fully digital offering our audience authentic news and insights on the channel of their choice. We offer daily news, weekly features, video conversations and authority content aligned to the needs of business leaders in today's world.For industry professionals, our weekly newsletter offers a range of popular stories hand-picked by our editorial team. Subscribe to our weekly newsletter.If you're seeking editorial coverage, connect with our news desk.© 2026 Today Digital Ltd - XR Today
  • The Future of Customer Support Gets Visual – and Real
    Dec 24 2025

    In this discussion, host Rhys Fisher sits down with Zac Scalzi, Director of Sales at Cobrowse, and Ian Roberts, Director of Care Operations & Technologies at Quicken Inc.

    Together, they explore how visual intelligence, AI augmentation, and agent-first design are redefining digital customer support.

    If you're navigating AI adoption, struggling with fragmented customer journeys, or simply want real-world proof of what next-gen support can deliver, this conversation is absolutely worth your time.

    What happens when a seven-year partnership between a fintech staple and a fast-scaling tech innovator collides with the rise of AI?

    Scalzi and Roberts break down the real impact of Cobrowse’s visual intelligence – on customers, on agents, and on CX strategy as a whole.

    Hear how Quicken cut average handle time by over six minutes, boosted TNPS, and prepared to launch one of the most practical, grounded AI deployments in the market.

    Then dive deeper into why visual context is becoming the missing link between reference-based chatbots and truly agentic AI.

    Key Highlights
    🔴 How Cobrowse evolved from a two-person startup to powering Fortune 100 enterprises
    🔴 Quicken’s measurable gains: faster support, happier customers, and reduced agent burden
    🔴 Why AI must evolve from “information lookup” to true contextual understanding
    🔴 Lessons for enterprises tiptoeing into AI without breaking trust or customer experience

    Explore how visual intelligence can accelerate your digital transformation

    Map one customer journey and identify where contextual AI could immediately unblock friction

    Subscribe to CX Today for more vendor + customer deep dives

    Learn more about Cobrowse AI’s capabilities via their website or demo resources

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    26 Min.
  • How Lenovo is Navigating Today’s Enterprise VR Landscape
    Dec 10 2025

    In this XR Today interview, host Christopher Carey sits down with Frank Black, Senior Sales Executive for XR Solutions at Lenovo, to explore the rapid evolution of VR and XR in the enterprise space. With more than a decade of industry experience, Frank offers a front-row view into how cost reductions and maturing use cases are accelerating mainstream adoption.

    Lenovo has been in the XR space for more than 10 years, manufacturing both AR and VR solutions for business. Today, Lenovo’s GTM strategy is in partnership with Meta. Lenovo’s best in class Enterprise Services and ISVs SW bundled with the Meta Quest 3 and Quest 3S, providing an end -to-end solution across verticals.

    If you’re evaluating XR for training, design, or enterprise-scale deployment, this conversation delivers actionable clarity.

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    20 Min.
  • Behind the BBC's AR Sign Language Snapchat Filter
    May 9 2025

    Watch on YouTube.

    In this episode, Rory Greener, Tech Journalist, XR Today speaks to the creative team behind the BBC's AR Snapchat filter that helps teach the public sign language.

    Today's guests is Shahwali Shayan, Founder of Shahnanigans.

    What XR tech are YOU most excited about? Let us know in the comments! Subscribe for more XR deep dives and hit the notification bell so you don't miss our next analysis.

    Thanks for watching. If you’d like more like this, don’t forget to SUBSCRIBE to our channel.

    You can also join in the conversation on our X and LinkedIn pages.

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    26 Min.
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