Why trust beats tactics with Jennifer Elia
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Why trust beats tactics with Jennifer Elia
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What does marketing with integrity actually look like in today's AI-driven, influencer-saturated world?
In this episode of the Christian Business Growth Podcast, Rev. Lyle sits down with marketing strategist Jennifer Elia to unpack what's broken in modern marketing and how business owners can rebuild trust, clarity, and sustainable growth.
Jennifer shares her journey from copywriting and academia into helping businesses escape trend-chasing, overpriced masterminds, and misleading marketing promises. Together, they discuss why trust is the true currency of business, how relationship-driven marketing outperforms attention marketing, and why AI should support human connection, not replace it.
If you're tired of being busy but not profitable, overwhelmed by marketing noise, or struggling to know where to focus in 2026, this conversation will help you return to center and build a business rooted in integrity, strategy, and long-term relationships.
Make sure to check out CBGPodcast.com for show notes and episode guides.
