Peter and Jon go on a full-throated rant about "tapeworm companies", a term coined by Moses Kagan and adapted from Warren Buffett's original use of the phrase to describe healthcare costs.

Here it applies to SaaS tools like Dropbox, Adobe E-Sign, and JotForm: products that embed themselves so deeply into your operations that ripping them out feels impossible, even as prices keep climbing.

These companies bet you won't leave, and they've been right.

There is an upside of sorts. The switching costs have collapsed. What used to require a six-figure engineering effort can now be approximated with Claude Code, a GitHub repo, and an afternoon.

Jon and Peter also give their thoughts on sales frame control drawn from Oren Klaff's Pitch Anything (2011). Jon breaks down what a "frame" actually is (the invisible power structure that governs any sales interaction) and why operating inside someone else's frame almost guarantees you lose the deal.

Frames collide, and the stronger one always wins.

Jon shares field-tested tactics for reclaiming control, from showing up on time (not early), to small acts of defiance when a prospect tries to big-dog you. He's clear that none of it works unless it's authentic. You have to actually believe your time matters!

KEY TOPICS (01:26) Tapeworm Companies and Why Peter Is on the Warpath (05:12) The Heart Answer vs. the Head Answer on SaaS Pricing (12:33) Jon's Airtable Hack (14:58) Platform Cannibalization: When Google Becomes Everything (20:37) Sales Tips for Engineers: Introducing Frame Control (25:42) What Is a Frame? Power, Authority, and Who Controls the Room (37:12) Tool / Technique / Quote Round

Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com