Why Your Firm Is Stuck (Week 1): The One Move You Are Avoiding That Is Keeping Your Firm Small
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Why Your Firm Is Stuck (Week 1): The One Move You Are Avoiding That Is Keeping Your Firm Small
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Trevor White and Shane Smith kick off a new Legal Edge Coaching series focused on the real moments that stop law firm owners from growing. They break down why “New Year’s resolutions” usually fail, and why growth is not an accident. It is a decision, paired with uncomfortable action.
They dive into the real reason firms get stuck: avoiding the one decision that would change everything. Shane shares a concrete example from Shane Smith Law, where the firm’s growth was capped by a belief that “good attorneys are impossible to find.” Once they attacked the bottleneck, added recruiting infrastructure, and increased budget, that story collapsed and the firm expanded.
They also address the trap of “I don’t know what to do,” calling it a common form of procrastination. Most lawyers can figure out the basics fast. The real issue is fear, ego, and avoiding short term pain. The episode ends with a simple action plan: identify the decision you are avoiding, declare it out loud, tell someone for accountability, and schedule the first step this week.
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