In this episode of The Dallas Duo Podcast, hosts Andrea Overturf and Whitney Stuart sit down with KJ Blattenbauer, founder of Hearsay PR and author of Pitchworthy, to pull back the curtain on what actually works in public relations today.

KJ breaks down why most entrepreneurs, founders, and personal brands struggle to land media coverage, and how PR is far more about clarity, credibility, and strategy than luck or follower count. From pitching podcasts and publications to positioning yourself as a go-to expert, this conversation is packed with practical insight for anyone trying to grow their brand the right way.

In this episode, we cover:

• Why PR isn’t about going viral — and never has been
• The three things you need to include to make a pitch actually pitchworthy
• Common mistakes founders make when pitching themselves
• How to build credibility before you need publicity
• The difference between attention and authority
• How entrepreneurs can use PR to grow trust, not just visibility

Whether you’re a business owner, content creator, or expert looking to be taken seriously in your industry, this episode will completely shift how you think about PR.

🎧 Listen now and start positioning yourself for the media opportunities you actually want!

📲 Connect with KJ Blattenbauer / Hearsay PR:

Website: https://www.hearsaypr.com/

Instagram:https://www.instagram.com/kjblattenbauer

📲 Connect with The Dallas Duo:

Andrea Overturf: @andreaaoverturf

Whitney Stuart, RDN: @whitnessnutrition

🌐 Learn more at: The Dallas Duo Podcast

👉 Don’t forget to subscribe, rate, and share this episode with a friend who could use a boost of wellness inspiration!

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