Most businesses don’t fail at AI because of technology.
They fail because of leadership.

In this episode, Lindsey Badillo is joined by Andrew Brackenbush, founder of Beefy Marketing, to unpack why chasing AI tools without a clear strategy creates overwhelm, wasted spend, and cultural breakdowns.

Andrew shares what he’s seeing inside real businesses adopting AI — from leadership resistance and “shadow AI” usage to the massive leverage unlocked when AI is aligned to vision, culture, and execution.

This conversation reframes AI from a shiny object into what it actually is:
a leadership accelerator that exposes broken processes, weak communication, and unclear strategy — for better or worse.

This episode is for founders and executives ready to stop experimenting and start leading with AI on purpose.

🎧 In This Episode, You’ll Learn

• Why AI strategy must come before AI tools to avoid wasted spend and confusion
• How leadership-driven AI adoption creates real competitive advantage
• The biggest mistakes companies make when they “implement AI” without clear outcomes
• Why AI should support employees, not replace them
• How to identify operational bottlenecks and profit leaks before automating
• What it really means to become an AI-first organization
• Why companies that delay AI strategy risk falling behind permanently
  
  
  

🔑 Key Takeaway

AI doesn’t fail businesses — poor leadership does.
The winners in the next economy will be the organizations that lead with strategy, clarity, and intent — and use AI to execute faster, not think for them.

Guest Spotlight

Andrew Brackenbush
Founder, Beefy Marketing

Andrew helps businesses integrate AI into marketing, operations, and leadership without overwhelming teams or losing brand trust. His advisory-first approach focuses on using AI to create leverage, efficiency, and long-term business freedom.

Notable Quotes

“AI doesn’t replace people — it replaces inefficiency.”

“If you’re just chasing tools, AI will actually make your business heavier.”

“Transparency around AI builds trust. Hiding it destroys it.”

Resources Mentioned

📘 Who Not How — Dan Sullivan
🧠 Custom GPTs & AI agents for internal operations
📈 Fractional AI advisory & strategy-first adoption models

Connect with the Guest

🔗 Website: https://beefymarketing.com
🔗 Personal Site: https://andrewbrackenbush.com

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