In this thought-provoking episode, Laura and Debbie sit down with longtime friend of Ignite and industry thought leader Tahira Endean—head of programming for IMEX and former head of events at SITE Global.

Endean’s new book, Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust, is making waves across the event world—earning quotes at summits and sparking lively online conversations. Written as part of her Master’s in Creativity and Change Leadership, this story-driven, heart-filled book explores how intentionally designed events can create lasting impact far beyond the agenda.

Listen in as Endean shares the buzz around the book, unpacks what “joy” really means in the context of live events and offers practical insights to help planners design experiences that build trust, boost productivity and—above all—evoke happiness.

Get ready for an episode packed with tons of inspirational ideas for event pros!

Resources:

Read more about Our KPI is Joy in the Summer issue of Ignite

Read Our KPI is Joy

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We hope you enjoyed this episode of Ignite Your Events. Stay tuned for more inspiring stories and practical advice to elevate your business events!

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