Why Is It So Hard To Find Relevant Fashion References? Titelbild

Why Is It So Hard To Find Relevant Fashion References?

Why Is It So Hard To Find Relevant Fashion References?

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 81% of women don’t feel represented in fashion advertising. Which is actually not that surprising given that fashion is 'inaccessibly aspirational' by design. The average catwalk model is a minimum of 5 foot 9 inches tall, and less than a US Size 2. Which means LESS THAN 0.3% of women look like a catwalk model!! New research shows that 91% of women want to see clothes worn by a diversity of models who look like them. And it's no wonder given that 78% of women feel more relevant, better about their bodies, and/or inspired to try new styles when they see women who look similar to them in the fashion industry. In this episode, we wanted to understand why - with so much upside - fashion is still lagging when it comes to diversity and inclusion, and why it’s still so hard to find relevant fashion references. You’ll Learn: * Research linking what we SEE to how we FEEL * Why relevant inspiration is good for our confidence & for business * Where we feel most underrepresented in media * The challenges for those creating new retail categories * Which brands are genuinely trying to embrace diversity in their content * Why women over 55+ need more inspirational outfit ideas * Why Modest Fashion, as a global trend, is still relatively hard to find online * What fashion media could do to make lasting, real changes in representation GUESTS * Faye Brown - Motto Fashions www.motto.com.au * Emily Pask - Modest Mermaid www.modestmermaid.co * Natalie Wakeling- Embody Women www.embodywomen.com
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