How do you feel about failure? Is it something you’re scared of, or something you embrace?

It might sound strange, but I am actually hoping I fail really badly in 2026. I hope there are some spectacular disasters.

Everyone else is out there planning to win big, but the truth is, the more I fail, the more I learn.

While success is awesome, sometimes it’s just blind luck. If you launch something and it works, but you don't know why it worked, you can't repeat it. You just have to cross your fingers and hope the stars align again next time.

Failure is different. Failure forces you to learn. It gives you feedback you can't ignore.

In this episode, I’m sharing why I’m aiming for failure next year, and why I’m opening up my business so you can watch the disasters unfold in real time.

In this episode:

1. Why success can sometimes be a trap because if you don't know why it worked, you can't do it again.
2. The story of my first membership launch disaster where I spent thousands on ads and cried in bed for days.
3. Why the first launch is never a pass or fail test, it is just the first set of data.
4. The problem with most debriefs online is that they are usually humblebrags designed to sell you something, rather than honest breakdowns of what went wrong.
5. Why I’m committed to sharing the autopsy of my flops in 2026, so you can get the lessons without having to make the same expensive mistakes.
6. 
   

Mentioned in this episode:

The 2026 Experiment: If you want to see the real debriefs—the good, the bad, and the ugly—come join me inside The 2026 Experiment. I’ll be sharing the full breakdown of every experiment (including the disasters) so you can learn what actually works right now.

Join now: theunicornadvisory.com/2026

Connect with Sue:

1. Instagram: @theunicornadvisory
2. Voxer: @unicornsue
3. Website: theunicornadvisory.com