Someone asks you what you want and you give them a good answer. Coherent. Covers all the bases. Sounds like a woman who has thought hard about her business and her life. Deep down somewhere you’ve not explored for a long while, you know the answer isn't actually yours. You have been wanting for everyone else for so long that the question "what do I want, just for me" lands like a it’s being spoken in a language you used to speak and can't quite find the words in anymore.

This episode is about the want you have managed down for so long you have lost access to it. Because the want that names itself in the first person, the one that says I want this, for me, got coded as selfish somewhere a long way back, and you have been running on the acceptable version ever since which means shoving your ambition down to the bottom of every list you have. And you know you have a lot of lists. I unpack why that hollow feeling tends to arrive right when the business finally (from the outside) looks like it's working, where your real want goes when you shove it down for so long, and the one question that helps to pull it back up to the surface. This isn't about vision boarding (again!), this is the groundwork that sits under every plan worth building for the woman integrating her family and business without choosing between the two.

What you'll walk away with:

• Why the polished, impressive answer to "what do you want" is so often the tell that you've stopped counting yourself among the people you're serving
• What actually happens to a want when you won't say it out loud (it doesn't leave, it goes underground, and from there it starts running your decisions in directions you can't see)
• How to tell the difference between a want that was never yours and one you've outgrown, and why both leave you standing in the same palce
• The single sentence to finish on paper today, before you talk yourself into the managed-down version
• Why nobody else was ever holding the permission you've been waiting on, and what shifts the day you stop waiting for it

What to listen to next:

• Redefining what success actually looks like for you
• Building a business that runs without you

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Got a question? If there's a version of this you're still sitting with, drop it in here. I read them, and the ones that keep me up at night tend to become episodes.

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